Have you ever been there – where you’re excited about your awesome media interview, whether on tv or in print…and then spot the glaring and dreaded error: a typo or inaccurate information? It’s a tough pill to swallow, for sure. Journalists play a crucial role...
In today's fast-paced world, where information spreads at the speed of light, executives and leaders must possess skills to navigate the realm of media interviews. These encounters serve as a powerful platform to convey their organization's message, build trust, and shape public perception. Executive presence,...
Organizations find themselves in a relentless tug of war: the urgency to respond immediately to a crisis versus the paramount need for accuracy. The 24/7 news cycle, intensified by platforms such as Twitter, Facebook, and Instagram, amplifies this tension, turning every crisis into a real-time...
In recent years, consumers have become increasingly concerned and loyal to brands that care about the impact of businesses on the environment and society. As a result, companies prioritizing sustainability and corporate social responsibility (CSR) continue to gain an edge in the market. However, it's...
Storytelling is a powerful tool in public relations (and one of our favorites). A compelling story can capture your audience's attention and help your brand stand out in a crowded market. In this blog post, we will discuss how to find stories within your organization...
As a public relations agency, we promote your organization's message and brand. As a result, many organizations reach out to us for Thought Leader promotion – and we love it! To do this effectively, you must establish yourself as a thought leader in your industry....
In today's digital age, media relations have become more critical than ever for public relations agencies. However, with the rise of social media, blogs, and online news outlets, the media landscape has become more fragmented, making it more challenging for companies to communicate their message....
One of the biggest challenges in public relations agencies is measuring the effectiveness of campaigns. Unlike other forms of marketing, it can be difficult to tie PR activities directly to revenue or other key performance indicators (KPIs). However, measuring the impact of your PR efforts...
TikTok is under scrutiny for national security reasons and just recently, Shou Zi Chew, the CEO of the social media giant, testified before the House Energy and Commerce Committee. So, as our federal government reviews the social platform, what should businesses do if they’ve launched...
When thinking about the most successful organizations in your industry, perhaps you see them in the news regularly, hear their commercials or see their billboards. But, have you ever thought, how did they get there? Can I achieve news coverage even if I'm smaller of...