Connecting strategy and audience for better results

25 Apr

Posted at 18:49h in Community, Media, Media Relations, News & Insights, PR, Public Relations, Social Responsibility, Strategy by
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Today, we're spilling the tea on a secret weapon that can help land you prime real estate in the news cycle: B-roll. Yep, you heard that right—those captivating visuals you see on the television didn’t just appear out of thin air. Someone had to take...

23 Apr

Posted at 17:33h in Community, Media, Media Relations, News & Insights, PR, Public Relations, Social Responsibility, Strategy by
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By: Jenna Soules  Corporate Social Responsibility (CSR) is more than just a fancy phrase to add to your reports or a symbolic gesture of goodwill. Committing to CSR can transform a company's identity in the eyes of its shareholders. When organizations speak out about doing good,...

16 Apr

Posted at 07:36h in Community, General Business, Marketing, Marketing Communications, Media, Media Relations, News & Insights, PR, Public Relations, Social Responsibility, Strategy by
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Hello, fellow CSR enthusiasts! Today, let’s dive into a topic that’s as tricky as it is crucial: knowing when your CSR efforts are newsworthy, and when they might just quietly do their thing without making headlines. Yep, we’re talking about striking that perfect balance between...

09 Apr

Posted at 12:41h in Community, General Business, Marketing, Marketing Communications, Media, Media Relations, News & Insights, PR, Public Relations, Strategy by
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So, picture this: You've scored a big interview with a news outlet. You're prepped, you're polished, and you're ready to impress. But then you remember your cluttered living room or your less-than-professional office space. Cue the panic. Enter the Zoom background option - a tempting...

04 Apr

Posted at 12:56h in Community, General Business, Marketing, Marketing Communications, Media, Media Relations, News & Insights, PR, Public Relations, Strategy by
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By Bethany Rhodes If you’re struggling to get media to cover an important or exciting event(s) or a story, don’t assume it was the way you pitched it. Even some of the best PR pros have no-shows and we all know earned media is never guaranteed....

26 Mar

Posted at 17:03h in Community, General Business, Marketing, Marketing Communications, Media, Media Relations, News & Insights, PR, Public Relations, Strategy by
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By Jenna Soules TikTok’s dynamics have been a topic of controversy, sparking outrage and political division across the nation, but those even who wish to remain impartial face rising concerns about their business accounts and marketing efforts on this platform. Recent events have sent shockwaves through...

12 Mar

Posted at 21:27h in Community, General Business, Marketing, Marketing Communications, Media, Media Relations, News & Insights, PR, Public Relations, Strategy by
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As with every other industry in the world, artificial intelligence (AI) is changing the landscape in public relations. Technology continues to evolve and shows no signs of slowing down. However, there are a lot of misconceptions, unknowns and even fears regarding AI and its impact...

06 Jul

Posted at 15:53h in All Blogs, Community, Press Releases, Social Responsibility by
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National Strategies Public Relations (NSPR) is proud to announce its support for Project DYNAMO, a veteran-led international rescue organization dedicated to rescuing Americans and our allies abroad. As part of NSPR's commitment to community building, this collaboration, beginning in July, signifies NSPR's support for Project...

28 Jun

Posted at 17:10h in All Blogs, Business, Marketing, Marketing Metrics, Media by
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Data-driven PR approaches have emerged as game-changers, reshaping the way campaigns are planned, executed, and measured. Gone are the days when PR professionals relied solely on intuition and guesswork to make strategic decisions. In today's digital age, data analysis has become a vital tool, empowering...

15 Jun

Posted at 14:55h in All Blogs, Community, Press Releases, Social Responsibility by
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National Strategies Public Relations is delighted to announce its sponsorship for K9s for Warriors, a renowned nonprofit organization dedicated to providing service dogs to veterans suffering from post-traumatic stress disorder (PTSD), traumatic brain injury (TBI), and/or military sexual trauma (MST) with a mission to end...