Connecting strategy and audience for better results

25 Apr

Posted at 18:49h in Community, Media, Media Relations, News & Insights, PR, Public Relations, Social Responsibility, Strategy by
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Today, we're spilling the tea on a secret weapon that can help land you prime real estate in the news cycle: B-roll. Yep, you heard that right—those captivating visuals you see on the television didn’t just appear out of thin air. Someone had to take...

23 Apr

Posted at 17:33h in Community, Media, Media Relations, News & Insights, PR, Public Relations, Social Responsibility, Strategy by
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By: Jenna Soules  Corporate Social Responsibility (CSR) is more than just a fancy phrase to add to your reports or a symbolic gesture of goodwill. Committing to CSR can transform a company's identity in the eyes of its shareholders. When organizations speak out about doing good,...

16 Apr

Posted at 07:36h in Community, General Business, Marketing, Marketing Communications, Media, Media Relations, News & Insights, PR, Public Relations, Social Responsibility, Strategy by
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Hello, fellow CSR enthusiasts! Today, let’s dive into a topic that’s as tricky as it is crucial: knowing when your CSR efforts are newsworthy, and when they might just quietly do their thing without making headlines. Yep, we’re talking about striking that perfect balance between...

09 Apr

Posted at 12:41h in Community, General Business, Marketing, Marketing Communications, Media, Media Relations, News & Insights, PR, Public Relations, Strategy by
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So, picture this: You've scored a big interview with a news outlet. You're prepped, you're polished, and you're ready to impress. But then you remember your cluttered living room or your less-than-professional office space. Cue the panic. Enter the Zoom background option - a tempting...

04 Apr

Posted at 12:56h in Community, General Business, Marketing, Marketing Communications, Media, Media Relations, News & Insights, PR, Public Relations, Strategy by
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By Bethany Rhodes If you’re struggling to get media to cover an important or exciting event(s) or a story, don’t assume it was the way you pitched it. Even some of the best PR pros have no-shows and we all know earned media is never guaranteed....