14 Dec What you need to know about end of year media success

Posted at 00:18h in Media, Media Relations, News & Insights, PR, Press Releases, Public Relations by Jennifer Vickery 0 Comments

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The end of the year can be a very busy time in our personal lives with holiday gifts, parties, travel and celebrations. Often, this translates to people taking much-needed time off for the holidays. While the last few weeks of December can be a slow...

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27 Nov Three Key Performance Indicators that should guide your PR decision-making

Posted at 13:43h in Media, Media Relations, News & Insights, PR, Press Releases, Public Relations by Jennifer Vickery 0 Comments

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  In business, we often think in terms of Key Performance Indicators. Revenue growth, profitability over time and income sources and stability are but a few of these. Companies track KPIs to ensure the overall health and success of the business. In a similar fashion, public...

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11 Nov How to write about yourself that will get every reporter glued with interest

Posted at 20:22h in Blogging, Media, Media Relations, News & Insights, PR, Press Releases, Public Relations by Jennifer Vickery 0 Comments

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Why It’s So Hard to Write About Yourself or Your Business (and How PR Teams Help) Nearly everyone we talk with tells us about the amazing things happening at their company. Sometimes these stories detail how they are giving back to the community, helping employees excel...

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04 Nov What Secret Walter Mercado Teaches Us About Public Relations Messaging…and Life

Posted at 15:06h in News & Insights, PR, Public Relations, Strategy by Jennifer Vickery 0 Comments

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If you were in a Spanish-speaking household, there’s no doubt that you know and love Walter Mercado. For those who don’t know this icon for Hispanics and Latinos, Walter extravagantly reported the horoscope for more than 120 million people a day. He gave people hope,...

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29 Oct Why Planning for 2020 is Unlike Anything Else

Posted at 13:46h in News & Insights, PR, Public Relations, Strategy by Jennifer Vickery 0 Comments

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Every year at this time, forward-thinking businesses start planning for the year ahead. Budgets are considered, spreadsheets reviewed, forecasts are developed and analyzed. In the communications field, we focus on trend lines, social media, new audiences and tailored messaging.  But make no mistake, planning for...

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22 Oct Three Ways You Can Ensure a Successful Interview

Posted at 13:58h in Media Relations, News & Insights, PR, Public Relations by Jennifer Vickery 0 Comments

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You’ve done it! You’ve landed an interview to discuss a subject of great importance with you and your organization. Your hard work has paid off, and once the euphoria subsides, your next thought is always the same: Now what? At NSPR, we’ve been helping clients prepare for...

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15 Oct Three Ways to Gain Earned Media Attention

Posted at 19:52h in Media Relations, PR, Public Relations by Jennifer Vickery 0 Comments

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The numbers reported in July by the Pew Research Center were stark. Newsrooms, in newspapers, television stations, radio stations, and digital native organizations, are shedding staff at an alarming rate. From 2008 to 2018, the rate of decline is 25 percent, dropping the total number...

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08 Oct Why Sticking to the Plan Matters

Posted at 13:40h in General Business, PR, Public Relations, Strategy by Jennifer Vickery 0 Comments

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We hear from many C-level execs and marketing professionals that competing priorities can be one of their top frustrations. What seems important one quarter might be lower on the list of priorities in the next quarter because a new idea, program, product, or service comes...

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07 May How to Make Your Company’s Announcement POP and Actually Get Picked Up By the News

Posted at 01:38h in General Business, PR, Public Relations, Strategy by Jennifer Vickery 0 Comments

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Exploring NEW Ways to Showcase Your Organization’s Announcement So you’ve tried sending press releases to media about your new hire or product and are frustrated by the dreaded no response. We hear this frustration every day from companies coming to us for help. That’s why we’re...

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29 Apr How to Highlight Your Organization’s Good Work

Posted at 13:00h in General Business, PR, Public Relations, Strategy by Jennifer Vickery 0 Comments

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How to Highlight Your Organization’s Good Work Whether helping others is integral to your organization’s mission or does so in order to showcase corporate responsibility, businesses often face difficulty in letting others know about their good work. Why is that? We commonly hear: they don’t want...

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