Connecting strategy and audience for better results

26 Aug

Posted at 18:13h in All Blogs, Media, Media Relations, PR, Public Relations, Strategy, Uncategorized by
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In today's highly competitive marketplace, media relations can deliver benefits unrivaled by any other marketing communication activity. Media interviews are a targeted way to reach a mass audience. When appropriately executed, media relations can help your company succeed by building brand awareness, increasing credibility, establishing strong...

19 Aug

Posted at 13:37h in Community Service, PR, Public Relations, Strategy by
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Branding and CSR continue to play an important role, especially during times of crisis. Dedication, honesty, and community outreach helps organizations keep their reputation and brand authentic during this time. By supporting causes during the coronavirus and helping charities and nonprofit organizations tell their story,...

12 Aug

Posted at 19:27h in Community Service, PR, Public Relations, Strategy by
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Companies all over the world have gathered to help their communities in the wake of coronavirus. Some organizations have made in-kind or financial donations toward local governments or health facilities, while others have purchased machinery and products to fight the virus. Some businesses have even...

22 Jul

Posted at 17:38h in Branding, Media, Media Relations, PR, Press Releases, Public Relations, Social Media, Social Responsibility, Strategy by
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How Getting Interviewed on TV Can Blow Up Your Business (in a good way) Being featured as an expert on television might sound like it’s a difficult thing to do. You may be asking, how can I be interviewed on TV? How can I be interviewed...