TikTok is under scrutiny for national security reasons and just recently, Shou Zi Chew, the CEO of the social media giant, testified before the House Energy and Commerce Committee. So, as our federal government reviews the social platform, what should businesses do if they’ve launched...
When thinking about the most successful organizations in your industry, perhaps you see them in the news regularly, hear their commercials or see their billboards. But, have you ever thought, how did they get there? Can I achieve news coverage even if I'm smaller of...
Brand awareness is essential for reaching out to new audiences and your existing clientele. But what do you do when you want earned media coverage, and news stations ask you to advertise instead? Have you experienced this? Perhaps the producer brings in the sales team, you...
People who are thought leaders have a strong voice, keen insight and meaningful perspective. But those qualities don’t necessarily happen overnight and because someone is the ‘loudest’. Great thought-leaders we see in major media outlets or on LinkedIn have a brand coinciding with their voice and...