Connecting strategy and audience for better results
Media coaching is a truly important component of our clients’ overall success strategies. Ensuring our clients are fully prepared means they arrive at every interview coached, confident, and ready to cover carefully thought-through talking points to guarantee a more natural interview flow. These are just...
From the Wells Fargo scandal, to Eggos and Blue Bell listeria recalls, to well…the unavoidable political news, big national news seems to be unfolding at every turn, even dominating the local news. There’s an awful lot of national news happening and it’s ever-changing each day....
Click on the websites of credit unions across the country or flip through any industry publication and you’ll see that it has been a busy year. With membership drives, the launch of new digital platforms, communication initiatives, philanthropic efforts and yes, a bit of behind-the-scenes...
Let’s face it, businesses aren’t doing things to benefit the community just to get recognition (or so they shouldn’t be). But doesn’t it help to know that an organization’s continuous support for the community can be recognized, even applauded, so that more people are inspired...
Many people come to us with one goal; to get more business. They understand that there’s something that can be done but they aren’t exactly sure where to start. A good way for many people to gauge success is seeing their phones ring more with...
Around 99% of the businesses we’ve worked with over the years tell us that word of mouth is their biggest referral source. When we ask them how it happens exactly, they stop short and are unsure of how to answer the question. That’s because word of...
Wondering how to connect with the media? Get emotional. Yes, we’re talking about tapping into some deeper emotions today. Internally, we recently had an exercise discussing this very topic. We had a bunch of fun getting emotional; but all joking aside, if you want to connect...