Connecting strategy and audience for better results

26 Aug

Posted at 18:13h in All Blogs, Media, Media Relations, PR, Public Relations, Strategy, Uncategorized by
0 Likes

In today's highly competitive marketplace, media relations can deliver benefits unrivaled by any other marketing communication activity. Media interviews are a targeted way to reach a mass audience. When appropriately executed, media relations can help your company succeed by building brand awareness, increasing credibility, establishing strong...

22 Jul

Posted at 17:38h in Branding, Media, Media Relations, PR, Press Releases, Public Relations, Social Media, Social Responsibility, Strategy by
0 Likes

How Getting Interviewed on TV Can Blow Up Your Business (in a good way) Being featured as an expert on television might sound like it’s a difficult thing to do. You may be asking, how can I be interviewed on TV? How can I be interviewed...

27 Nov

Posted at 13:43h in Media, Media Relations, News & Insights, PR, Press Releases, Public Relations by
0 Likes

  In business, we often think in terms of Key Performance Indicators. Revenue growth, profitability over time and income sources and stability are but a few of these. Companies track KPIs to ensure the overall health and success of the business. In a similar fashion, public...

11 Nov

Posted at 20:22h in Blogging, Media, Media Relations, News & Insights, PR, Press Releases, Public Relations by
0 Likes

Why It’s So Hard to Write About Yourself or Your Business (and How PR Teams Help) Nearly everyone we talk with tells us about the amazing things happening at their company. Sometimes these stories detail how they are giving back to the community, helping employees excel...

05 Sep

Posted at 12:20h in Community Service, Media Relations, PR, Public Relations, Social Responsibility by
0 Likes

Public Relations Firm Announces ‘Back to School Charity Adoption’ Contest to Help Charities in Need Nonprofit organizations are the ones making an extra special difference in the lives of many, whether it’s ensuring home-bound senior citizens have enough food to eat, or women are protected in...

16 Mar

Posted at 15:01h in General Business, Marketing Communications, Media, Media Relations, PR, Press Releases, Public Relations, Social Media, Strategy by
0 Likes

A nonprofit look at implementing public relations Beth is an Executive Director of a thriving nonprofit. She first served in the corporate environment and then nonprofit arena for the latter part of her career. She's driven by the mission of her organization and is passionate, but...