A strong brand identity doesn’t happen overnight. And it’s not enough to pick colors and make a logo. The art of creating a logo is just one part of the process of creating your brand identity – and it by no means ends there. It’s...
Nike. Toms Shoes. GoPro. Uber. Ben & Jerry’s. These are all examples of brands whose brand names alone conjure vibrant images of who they are and what they stand for, and they all have passionate audiences to boot. That’s in part due to their genuine...
In the era of work-via-home or post-pandemic, most companies and employers are choosing to conduct interviews using video conference software, such as Zoom. Now, you’ve probably used Zoom already to talk to your friends and family members, but it’s totally a different story when you...
In the age of COVID-19, Corporate Social Responsibility (CSR) has never been more important. You probably encountered the term Corporate Social Responsibility, but perhaps were unsure of where to begin or how to implement such an initiative. Many people think CSR is writing a big...
When it comes to building your company’s visibility and credibility, media coverage can be an extremely valuable, effective and efficient way to accomplish this. But, if mishandled, a media interview can cause significant damage to the company’s brand, services, and reputation. Company leaders must be...
Building an impactful and sustainable program – what you need to know Most organizational leaders dream about a way they can give back in a truly impactful way. They think about the effort involved, the planning, the causes to support, ways they can accomplish their goals...
7 Exciting PR Habits to Incorporate to Grow Your Business the Right Way If you own a small business, it's high time to think about public relations (PR). Public relations is a vital part of the marketing process, often far more cost-efficient than traditional advertising...
[et_pb_section admin_label="section"][et_pb_row admin_label="row"][et_pb_column type="4_4"][et_pb_text admin_label="Seven Deadly Sins" background_layout="light" text_orientation="left" use_border_color="off" border_color="#ffffff" border_style="solid"] Curious as to how you're doing with social media? Check out our list to make sure you're not making any of these top six mistakes. 1. Posting political point of views as the company / business...
[et_pb_section admin_label="section"][et_pb_row admin_label="row"][et_pb_column type="4_4"][et_pb_text admin_label="Top Five Lessons About Listicles and How Your Expertise Fits in" background_layout="light" text_orientation="left" use_border_color="off" border_color="#ffffff" border_style="solid"] There is major power within listicles. In case you’re wondering, list + article = listicle, or simply, a story that summarizes points in a list format....
[et_pb_section admin_label="section"][et_pb_row admin_label="row"][et_pb_column type="4_4"][et_pb_text admin_label="How Evergreen Stories Can Boost Your Brand and Media Presence" background_layout="light" text_orientation="left" use_border_color="off" border_color="#ffffff" border_style="solid"] How Evergreen Stories Can Boost Your Brand and Media Presence Nearly every organization has an evergreen story to tell. It may include a personal story of triumph over...