Nike. Toms Shoes. GoPro. Uber. Ben & Jerry’s. These are all examples of brands whose brand names alone conjure vibrant images of who they are and what they stand for, and they all have passionate audiences to boot. That’s in part due to their genuine...
In the era of work-via-home or post-pandemic, most companies and employers are choosing to conduct interviews using video conference software, such as Zoom. Now, you’ve probably used Zoom already to talk to your friends and family members, but it’s totally a different story when you...
In the age of COVID-19, Corporate Social Responsibility (CSR) has never been more important. You probably encountered the term Corporate Social Responsibility, but perhaps were unsure of where to begin or how to implement such an initiative. Many people think CSR is writing a big...
When it comes to building your company’s visibility and credibility, media coverage can be an extremely valuable, effective and efficient way to accomplish this. But, if mishandled, a media interview can cause significant damage to the company’s brand, services, and reputation. Company leaders must be...
Building an impactful and sustainable program – what you need to know Most organizational leaders dream about a way they can give back in a truly impactful way. They think about the effort involved, the planning, the causes to support, ways they can accomplish their goals...
7 Exciting PR Habits to Incorporate to Grow Your Business the Right Way If you own a small business, it's high time to think about public relations (PR). Public relations is a vital part of the marketing process, often far more cost-efficient than traditional advertising...
In today's highly competitive marketplace, media relations can deliver benefits unrivaled by any other marketing communication activity. Media interviews are a targeted way to reach a mass audience. When appropriately executed, media relations can help your company succeed by building brand awareness, increasing credibility, establishing strong...
Sometimes, knowing what your customers or prospects feel about your company and messaging can be a guessing game. Do they really know what you’re offering or how to utilize your services? Do they understand your call-to-action? Do they know what you’re all about? If you’re the...
It just occurred to me today when I had a very pleasant phone call that there isn’t enough of that in business today (especially healthcare, busy restaurants, and many other organizations)....