In today's media landscape, interviews with journalists have become a crucial aspect of an organization's communication strategy. For anyone representing an organization, whether it's a CEO, a spokesperson, or a subject matter expert, media training is a must-have skillset. Media training is the process of...
In today's digital age, media relations have become more critical than ever for public relations agencies. However, with the rise of social media, blogs, and online news outlets, the media landscape has become more fragmented, making it more challenging for companies to communicate their message....
One of the biggest challenges in public relations agencies is measuring the effectiveness of campaigns. Unlike other forms of marketing, it can be difficult to tie PR activities directly to revenue or other key performance indicators (KPIs). However, measuring the impact of your PR efforts...
TikTok is under scrutiny for national security reasons and just recently, Shou Zi Chew, the CEO of the social media giant, testified before the House Energy and Commerce Committee. So, as our federal government reviews the social platform, what should businesses do if they’ve launched...
When thinking about the most successful organizations in your industry, perhaps you see them in the news regularly, hear their commercials or see their billboards. But, have you ever thought, how did they get there? Can I achieve news coverage even if I'm smaller of...
Brand awareness is essential for reaching out to new audiences and your existing clientele. But what do you do when you want earned media coverage, and news stations ask you to advertise instead? Have you experienced this? Perhaps the producer brings in the sales team, you...
People who are thought leaders have a strong voice, keen insight and meaningful perspective. But those qualities don’t necessarily happen overnight and because someone is the ‘loudest’. Great thought-leaders we see in major media outlets or on LinkedIn have a brand coinciding with their voice and...
By: Jess Stein, Social Media & Account Executive It’s Thursday—our favorite day of the week! Time to get SOCIAL! If you are a PR or social media pro, you know the importance of scheduling tools. How would we survive without them?! Well, Instagram must feel the same...
By: Jess Stein, Social Media & Account Executive Time for your social media shutdown, I mean run-down! Instagram and Facebook are back in the negative spotlight AGAIN! I know we don’t need to tell you because there’s absolutely no way you didn’t try refreshing your social feeds...
By: Jess Stein, Social Media & Account Executive Guess what? It’s Thursday! Did you miss me? Time for your social scoop of the week! PR profs, have you seen the Instagram storm that’s been brewing this week? Yikes. Instagram has been getting into some drama lately due to...