
What Secret Walter Mercado Teaches Us About Public Relations Messaging…and Life
If you were in a Spanish-speaking household, there’s no doubt that you know and love Walter Mercado. For those who don’t know this icon for
Senior-Led PR for Organizations Making an Impact.
Latest industry news, thought leadership, and timely analysis on trends shaping the public relations and communications landscape.

If you were in a Spanish-speaking household, there’s no doubt that you know and love Walter Mercado. For those who don’t know this icon for

Every year at this time, forward-thinking businesses start planning for the year ahead. Budgets are considered, spreadsheets reviewed, forecasts are developed and analyzed. In the

You’ve done it! You’ve landed an interview to discuss a subject of great importance with you and your organization. Your hard work has paid off,
Most organizations know what’s happening in the news. They see the headlines. They follow their..
For years, organizations invested in public relations for a fairly straightforward reason: visibility. Get quoted..
1. Lead with the outcome, not the origin story. (Impact first. Back-story later. Journalists buy..
See the impact strategic PR can have on your organization. Let’s discuss how we can deliver measurable results for you.
Connecting strategy and audience for better results. We plan, build, and protect reputations with measurable outcomes.