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Latest industry news, thought leadership, and timely analysis on trends shaping the public relations and communications landscape.
So, it finally happened. That once-in-a-lifetime, blue-moon chance: your target celebrity has highlighted your organization on social media. Now what? Surprisingly, there aren’t many resources
Maximizing End-of-Year Media Coverage: How Credit Unions Can Spotlight Their Community Impact As the year winds down, credit unions nationwide ramp up efforts to give
Economic downturns can place nonprofits in a particularly precarious position, with fewer donations, increased need for services, and, in some cases, higher operational costs. For
News travels at lightning speed, and a well-prepared crisis communication plan is no longer a luxury—it’s a necessity. For Credit Unions, safeguarding the trust and
The Auto Financing Landscape: A Race Against Time (and how PR helps) When someone decides to purchase a new vehicle, the auto financing process often
Navigating Perfectionism Paralysis in MarComms: Tips for Effective Results In the world of marketing and communications (MarComms), the pursuit of perfection can be both a
Media relations is a high-stakes game where even the slightest mistake can snowball into a memorable blunder. Here are some funny, crazy, and cringeworthy mistakes
Grabbing the attention of national news outlets can sometimes feel like trying to catch a butterfly with chopsticks. But don’t worry! With the right tactics,
What comes to mind when you think of getting “national coverage”? Is it The New York Times, Good Morning America, or The Wall Street Journal?
It’s everyone’s dream – getting a story about your business featured on a major national news network. Programs such as the TODAY show and Good
1. Lead with the outcome, not the origin story. (Impact first. Back-story later. Journalists buy..
Crisis of the Week: When Oversight Failures Become a Leadership Reckoning What Happened The spark:A..
The acting head of FEMA resigned today after just six months. And now another acting..
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1. Lead with the outcome, not the origin story. (Impact first. Back-story later. Journalists buy results, not résumés.) 2. 1 message → 1 proof…
