Corporate Social Responsibility (CSR) is not a new concept; its just one that is taking business by storm because more people are caring about the impact that the companies that they choose to do business with have on their community, planet, and others. CSR has many...
LifeHack: RoadMapping Your PR Efforts A Walk Through The Process We Use To Create Our Services When working in an organization (whether it be a business or nonprofit), we all wish we could have a marketing engine that fires away each and every month, PR communications that...
January is a time to start fresh. With the turn of the calendar comes the opportunity to review practices and processes currently underway, and to consider new ways to make improvements across the board. At NSPR, we advise clients to take the time each January to...
If you were in a Spanish-speaking household, there’s no doubt that you know and love Walter Mercado. For those who don’t know this icon for Hispanics and Latinos, Walter extravagantly reported the horoscope for more than 120 million people a day. He gave people hope,...
Every year at this time, forward-thinking businesses start planning for the year ahead. Budgets are considered, spreadsheets reviewed, forecasts are developed and analyzed. In the communications field, we focus on trend lines, social media, new audiences and tailored messaging. But make no mistake, planning for...
We hear from many C-level execs and marketing professionals that competing priorities can be one of their top frustrations. What seems important one quarter might be lower on the list of priorities in the next quarter because a new idea, program, product, or service comes...
Exploring NEW Ways to Showcase Your Organization’s Announcement So you’ve tried sending press releases to media about your new hire or product and are frustrated by the dreaded no response. We hear this frustration every day from companies coming to us for help. That’s why we’re...
How to Highlight Your Organization’s Good Work Whether helping others is integral to your organization’s mission or does so in order to showcase corporate responsibility, businesses often face difficulty in letting others know about their good work. Why is that? We commonly hear: they don’t want...
A Dozen Ways to Build Esprit de Corps Leading a team of people, an organization or a company, large or small, can be a daunting challenge for even the most gifted managers and leaders. In public relations, we’re always looking for ways to make this work...
Communicating with Minority Groups: What You Need To Know The U.S. is one of the greatest melting pots on the planet with one of the most celebrated and diverse populations including different races, religions, ethnicities, cultures, and languages. According to the most recent United States Census,...