Connecting strategy and audience for better results

16 Oct

Posted at 14:14h in All Blogs, Community Service, PR, Public Relations, Social Responsibility, Uncategorized by
0 Likes

In the age of COVID-19, Corporate Social Responsibility (CSR) has never been more important. You probably encountered the term Corporate Social Responsibility, but perhaps were unsure of where to begin or how to implement such an initiative. Many people think CSR is writing a big...

07 Oct

Posted at 16:56h in All Blogs, Media, Media Relations, PR, Public Relations, Uncategorized by
0 Likes

When it comes to building your company’s visibility and credibility, media coverage can be an extremely valuable, effective and efficient way to accomplish this. But, if mishandled, a media interview can cause significant damage to the company’s brand, services, and reputation. Company leaders must be...

02 Oct

Posted at 13:14h in All Blogs, Media, Media Relations, PR, Public Relations, Strategy, Uncategorized by
0 Likes

  Building an impactful and sustainable program – what you need to know Most organizational leaders dream about a way they can give back in a truly impactful way. They think about the effort involved, the planning, the causes to support, ways they can accomplish their goals...

30 Sep

Posted at 14:31h in All Blogs, Blogging, Media, Media Relations, PR, Public Relations, Strategy, Uncategorized by
0 Likes

7 Exciting PR Habits to Incorporate to Grow Your Business the Right Way If you own a small business, it's high time to think about public relations (PR). Public relations is a vital part of the marketing process, often far more cost-efficient than traditional advertising...

26 Aug

Posted at 18:13h in All Blogs, Media, Media Relations, PR, Public Relations, Strategy, Uncategorized by
0 Likes

In today's highly competitive marketplace, media relations can deliver benefits unrivaled by any other marketing communication activity. Media interviews are a targeted way to reach a mass audience. When appropriately executed, media relations can help your company succeed by building brand awareness, increasing credibility, establishing strong...

19 Aug

Posted at 13:37h in Community Service, PR, Public Relations, Strategy by
0 Likes

Branding and CSR continue to play an important role, especially during times of crisis. Dedication, honesty, and community outreach helps organizations keep their reputation and brand authentic during this time. By supporting causes during the coronavirus and helping charities and nonprofit organizations tell their story,...

12 Aug

Posted at 19:27h in Community Service, PR, Public Relations, Strategy by
0 Likes

Companies all over the world have gathered to help their communities in the wake of coronavirus. Some organizations have made in-kind or financial donations toward local governments or health facilities, while others have purchased machinery and products to fight the virus. Some businesses have even...

22 Jul

Posted at 17:38h in Branding, Media, Media Relations, PR, Press Releases, Public Relations, Social Media, Social Responsibility, Strategy by
0 Likes

How Getting Interviewed on TV Can Blow Up Your Business (in a good way) Being featured as an expert on television might sound like it’s a difficult thing to do. You may be asking, how can I be interviewed on TV? How can I be interviewed...