By: Jess Stein, Social Media & Account Executive YouTube has changed its M.O. and has taken a step back from the videos and switched to audio. Wait…what? Yes! You read that right. YouTube is jumping on the podcast train! They will be taking a deep dive...
You’ve got a great story idea, and expect that most of your media targets would be interested. You’ve put all the pieces together and feel confident in the story idea your organization has. You have your team assigned for pitching and are awaiting their feedback...
If you were a child from 1996 to 2002, you’re probably well aware of Blues Clues and how Steve Burns played a role in your early learning. Then one day, he went away and introduced the new host leaving many children and families slightly confused. As life went...
The Importance of Change in Social Media 2021 MeWe, Gab, and Rumble are just a few new names hitting the social media scene – and you will definitely want to take notice. Social media is quickly changing in 2021 and you will want to keep up...
In the last number of years, we have experienced a drastic shift from more traditional marketing methods to an integrated marketing approach. Marketing is more personal, personalized, authentic and custom than ever before. An essential aspect of the new form of marketing is Public Relations....
There are numerous aspects of PR, but one of the most critical tools is media relations or otherwise known as news interviews. Securing and executing a news interview is a delicate undergoing. After all, a lot is riding on what and how you present. If...
Understanding Social Media Analytics: What You Need To Know Suppose you’ve recently watched the docudrama The Social Dilemma. In that case, you have an understanding of how social media works and how the platforms are vying for your attention (we recommend you watch if you haven’t...
A strong brand identity doesn’t happen overnight. And it’s not enough to pick colors and make a logo. The art of creating a logo is just one part of the process of creating your brand identity – and it by no means ends there. It’s...
Nike. Toms Shoes. GoPro. Uber. Ben & Jerry’s. These are all examples of brands whose brand names alone conjure vibrant images of who they are and what they stand for, and they all have passionate audiences to boot. That’s in part due to their genuine...
In the era of work-via-home or post-pandemic, most companies and employers are choosing to conduct interviews using video conference software, such as Zoom. Now, you’ve probably used Zoom already to talk to your friends and family members, but it’s totally a different story when you...