Connecting strategy and audience for better results

03 May

Posted at 17:33h in General Business, PR, Public Relations, Strategy by
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[et_pb_section admin_label="section"][et_pb_row admin_label="row"][et_pb_column type="4_4"][et_pb_text admin_label="Quiz: What's Your Marketing Stress Level?" background_layout="light" text_orientation="left" use_border_color="off" border_color="#ffffff" border_style="solid"] What’s Your Marketing Stress Level? Answer the quiz! Then add up your score at the end. A’s = 1 point, B’s = 3 points, C’s = 2 points. 1. You have a great...

25 Apr

Posted at 19:52h in General Business, PR, Public Relations, Strategy by
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[et_pb_section admin_label="section"][et_pb_row admin_label="row"][et_pb_column type="4_4"][et_pb_text admin_label="What Should You Include In Your Company’s Marketing Library?" background_layout="light" text_orientation="left" use_border_color="off" border_color="#ffffff" border_style="solid"] What Should You Include In Your Company’s Marketing Library? A comprehensive marketing library is a great way to supply pertinent information at a moment’s notice to potential clients, and...

18 Apr

Posted at 16:00h in General Business, PR, Public Relations, Strategy by
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[et_pb_section admin_label="section"][et_pb_row admin_label="row"][et_pb_column type="4_4"][et_pb_text admin_label="The Key Ingredient You Might Be Missing From Your Marketing Mix" background_layout="light" text_orientation="left" use_border_color="off" border_color="#ffffff" border_style="solid"] As marketers, we’re always interested in learning about new tools and hoping to find that ‘magic bullet’ that propels our efforts. With ever-changing trends and technology...

12 Apr

Posted at 16:35h in General Business, PR, Public Relations, Strategy by
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[et_pb_section admin_label="section"][et_pb_row admin_label="row"][et_pb_column type="4_4"][et_pb_text admin_label="Shade" background_layout="light" text_orientation="left" use_border_color="off" border_color="#ffffff" border_style="solid"] It seems like the more successful an organization becomes, the more likely it is to become vulnerable to criticism, crisis and lawsuits. This is nearly inevitable, especially when you factor in human nature and the fact...

06 Apr

Posted at 14:03h in General Business, PR, Public Relations, Strategy by
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[et_pb_section admin_label="section"][et_pb_row admin_label="row"][et_pb_column type="4_4"][et_pb_text admin_label="Want More Phone Calls? Media Interviews Are Key!" background_layout="light" text_orientation="left" use_border_color="off" border_color="#ffffff" border_style="solid"] Media interviews are a great way to get your message out to a large (or mass) audience. You're seen as a credible source, an expert, and this builds trust...

05 Apr

Posted at 16:08h in General Business, PR, Public Relations, Strategy by
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[et_pb_section admin_label="section"][et_pb_row admin_label="row"][et_pb_column type="4_4"][et_pb_text admin_label="Blog: 5 Questions to Ask Before Marrying Your PR Firm" background_layout="light" text_orientation="left" use_border_color="off" border_color="#ffffff" border_style="solid"] 5 Questions to Ask Before Marrying Your PR Firm That’s right…we said ‘marrying.’ When you select a public relations firm you, you’re making a commitment, one that requires...

29 Mar

Posted at 15:12h in General Business, PR, Public Relations, Strategy by
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[et_pb_section admin_label="section"][et_pb_row admin_label="row"][et_pb_column type="4_4"][et_pb_text admin_label="Blog: Interview Prep Sheet - Making Sure Your Business Is News-Readyy" background_layout="light" text_orientation="left" use_border_color="off" border_color="#ffffff" border_style="solid"] Click here for the Interview Prep Sheet [/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section]...

29 Mar

Posted at 13:51h in General Business, PR, Public Relations, Strategy by
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[et_pb_section admin_label="section"][et_pb_row admin_label="row"][et_pb_column type="4_4"][et_pb_text admin_label="Blog: Part three series of Navigating the Madness: Why You’re Not Getting the Media Interview You Want" background_layout="light" text_orientation="left" use_border_color="off" border_color="#ffffff" border_style="solid"] Media Madness: Why You’re Not Getting the Media Interview You Want You have this amazing topic and story. You feel this...

23 Mar

Posted at 19:07h in General Business, PR, Public Relations, Strategy by
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[et_pb_section admin_label="section"][et_pb_row admin_label="row"][et_pb_column type="4_4"][et_pb_text admin_label="Blog: Navigating the Madness: How to Survive a Crisis" background_layout="light" text_orientation="left" use_border_color="off" border_color="#ffffff" border_style="solid"] Navigating the Madness: How to Survive a Crisis Crisis can often happen fast, without warning and in many different ways. A social media post blunder that requires immediate deletion...