Connecting strategy and audience for better results
Ah – a New Year is right around the corner but you may be feeling a bit overwhelmed at the moment trying to wrap up your current year. The end of December is often known for being the time that business executives and marketing directors often...
According to a recent report by Spencer Stuart, the average tenure for Chief Marketing Officers is 44 months, making this one of the shortest tenured C-suite positions in our nation. Marketing directors, officers, and professionals are also moving around and hopping from jobs as a...
Social media is powerful. Messages can spread like wildfire. You probably recently received numerous messages on Facebook messenger telling you not to accept any new friend requests from that person; that it isn’t them. You probably also saw a slough more of posts saying the same...
We’ve all seen the ‘cool’ places to work…there are awards for this category and most companies have the foosball table, unique breakroom, perhaps a beautiful view and a coveted wellness program. But what happens when you have a great place to work but you aren’t...
Public Relations Firm Announces ‘Back to School Charity Adoption’ Contest to Help Charities in Need Nonprofit organizations are the ones making an extra special difference in the lives of many, whether it’s ensuring home-bound senior citizens have enough food to eat, or women are protected in...
A nonprofit look at implementing public relations Beth is an Executive Director of a thriving nonprofit. She first served in the corporate environment and then nonprofit arena for the latter part of her career. She's driven by the mission of her organization and is passionate, but...
Media coaching is a truly important component of our clients’ overall success strategies. Ensuring our clients are fully prepared means they arrive at every interview coached, confident, and ready to cover carefully thought-through talking points to guarantee a more natural interview flow. These are just...
[et_pb_section admin_label="section"][et_pb_row admin_label="row"][et_pb_column type="4_4"][et_pb_text admin_label="Seven Deadly Sins" background_layout="light" text_orientation="left" use_border_color="off" border_color="#ffffff" border_style="solid"] Curious as to how you're doing with social media? Check out our list to make sure you're not making any of these top six mistakes. 1. Posting political point of views as the company / business...
[et_pb_section admin_label="section"][et_pb_row admin_label="row"][et_pb_column type="4_4"][et_pb_text admin_label="Top Five Lessons About Listicles and How Your Expertise Fits in" background_layout="light" text_orientation="left" use_border_color="off" border_color="#ffffff" border_style="solid"] There is major power within listicles. In case you’re wondering, list + article = listicle, or simply, a story that summarizes points in a list format....
[et_pb_section admin_label="section"][et_pb_row admin_label="row"][et_pb_column type="4_4"][et_pb_text admin_label="How Evergreen Stories Can Boost Your Brand and Media Presence" background_layout="light" text_orientation="left" use_border_color="off" border_color="#ffffff" border_style="solid"] How Evergreen Stories Can Boost Your Brand and Media Presence Nearly every organization has an evergreen story to tell. It may include a personal story of triumph over...