Connecting strategy and audience for better results

22 Jul

Posted at 17:38h in Branding, Media, Media Relations, PR, Press Releases, Public Relations, Social Media, Social Responsibility, Strategy by
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How Getting Interviewed on TV Can Blow Up Your Business (in a good way) Being featured as an expert on television might sound like it’s a difficult thing to do. You may be asking, how can I be interviewed on TV? How can I be interviewed...

27 Nov

Posted at 13:43h in Media, Media Relations, News & Insights, PR, Press Releases, Public Relations by
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  In business, we often think in terms of Key Performance Indicators. Revenue growth, profitability over time and income sources and stability are but a few of these. Companies track KPIs to ensure the overall health and success of the business. In a similar fashion, public...

11 Nov

Posted at 20:22h in Blogging, Media, Media Relations, News & Insights, PR, Press Releases, Public Relations by
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Why It’s So Hard to Write About Yourself or Your Business (and How PR Teams Help) Nearly everyone we talk with tells us about the amazing things happening at their company. Sometimes these stories detail how they are giving back to the community, helping employees excel...

16 Mar

Posted at 15:01h in General Business, Marketing Communications, Media, Media Relations, PR, Press Releases, Public Relations, Social Media, Strategy by
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A nonprofit look at implementing public relations Beth is an Executive Director of a thriving nonprofit. She first served in the corporate environment and then nonprofit arena for the latter part of her career. She's driven by the mission of her organization and is passionate, but...

01 Sep

Posted at 19:04h in Blogging, Branding, Community, Community Service, Digital Marketing, Media, Media Relations, PR, Public Relations, Social Media, Social Responsibility, Strategy by
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Click on the websites of credit unions across the country or flip through any industry publication and you’ll see that it has been a busy year. With membership drives, the launch of new digital platforms, communication initiatives, philanthropic efforts and yes, a bit of behind-the-scenes...