Connecting strategy and audience for better results

07 Oct

Posted at 16:56h in All Blogs, Media, Media Relations, PR, Public Relations, Uncategorized by
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When it comes to building your company’s visibility and credibility, media coverage can be an extremely valuable, effective and efficient way to accomplish this. But, if mishandled, a media interview can cause significant damage to the company’s brand, services, and reputation. Company leaders must be...

02 Oct

Posted at 13:14h in All Blogs, Media, Media Relations, PR, Public Relations, Strategy, Uncategorized by
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  Building an impactful and sustainable program – what you need to know Most organizational leaders dream about a way they can give back in a truly impactful way. They think about the effort involved, the planning, the causes to support, ways they can accomplish their goals...

30 Sep

Posted at 14:31h in All Blogs, Blogging, Media, Media Relations, PR, Public Relations, Strategy, Uncategorized by
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7 Exciting PR Habits to Incorporate to Grow Your Business the Right Way If you own a small business, it's high time to think about public relations (PR). Public relations is a vital part of the marketing process, often far more cost-efficient than traditional advertising...

26 Aug

Posted at 18:13h in All Blogs, Media, Media Relations, PR, Public Relations, Strategy, Uncategorized by
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In today's highly competitive marketplace, media relations can deliver benefits unrivaled by any other marketing communication activity. Media interviews are a targeted way to reach a mass audience. When appropriately executed, media relations can help your company succeed by building brand awareness, increasing credibility, establishing strong...

22 Jul

Posted at 17:38h in Branding, Media, Media Relations, PR, Press Releases, Public Relations, Social Media, Social Responsibility, Strategy by
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How Getting Interviewed on TV Can Blow Up Your Business (in a good way) Being featured as an expert on television might sound like it’s a difficult thing to do. You may be asking, how can I be interviewed on TV? How can I be interviewed...

27 Nov

Posted at 13:43h in Media, Media Relations, News & Insights, PR, Press Releases, Public Relations by
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  In business, we often think in terms of Key Performance Indicators. Revenue growth, profitability over time and income sources and stability are but a few of these. Companies track KPIs to ensure the overall health and success of the business. In a similar fashion, public...

11 Nov

Posted at 20:22h in Blogging, Media, Media Relations, News & Insights, PR, Press Releases, Public Relations by
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Why It’s So Hard to Write About Yourself or Your Business (and How PR Teams Help) Nearly everyone we talk with tells us about the amazing things happening at their company. Sometimes these stories detail how they are giving back to the community, helping employees excel...