Connecting strategy and audience for better results

07 Mar

Posted at 18:04h in Community, General Business, Marketing, Marketing Communications, Media, Media Relations, News & Insights, PR, Public Relations, Social Media, Social Responsibility, Strategy by
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It's that time of the year again when social media is flooded with messages of empowerment, hashtags advocating for International Women’s Day and brands rushing to join the conversation. On March 8th, this day is dedicated to celebrating the achievements of women. However, amidst the...

02 May

Posted at 13:26h in All Blogs, Community, Community Service, Media Relations, PR, Press Releases, Public Relations, Social Media, Social Responsibility by
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In recent years, consumers have become increasingly concerned and loyal to brands that care about the impact of businesses on the environment and society. As a result, companies prioritizing sustainability and corporate social responsibility (CSR) continue to gain an edge in the market. However, it's...

12 Apr

Posted at 17:33h in All Blogs, Media, Media Relations, PR by
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In today's media landscape, interviews with journalists have become a crucial aspect of an organization's communication strategy. For anyone representing an organization, whether it's a CEO, a spokesperson, or a subject matter expert, media training is a must-have skillset. Media training is the process of...

15 Sep

Posted at 14:58h in All Blogs, Media, Media Relations, PR, Press Releases, Public Relations, Uncategorized by
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You’ve got a great story idea, and expect that most of your media targets would be interested. You’ve put all the pieces together and feel confident in the story idea your organization has. You have your team assigned for pitching and are awaiting their feedback...

19 Jan

Posted at 21:14h in All Blogs, Digital Marketing, Media, Media Relations, PR, Public Relations, Social Media, Strategy, Uncategorized by
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In the last number of years, we have experienced a drastic shift from more traditional marketing methods to an integrated marketing approach. Marketing is more personal, personalized, authentic and custom than ever before. An essential aspect of the new form of marketing is Public Relations....

11 Jan

Posted at 18:34h in All Blogs, Digital Marketing, Media, Media Relations, PR, Public Relations, Social Media, Strategy, Uncategorized by
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There are numerous aspects of PR, but one of the most critical tools is media relations or otherwise known as news interviews. Securing and executing a news interview is a delicate undergoing. After all, a lot is riding on what and how you present. If...

17 Nov

Posted at 18:19h in All Blogs, Community Service, Media Relations, PR, Public Relations, Uncategorized by
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In the era of work-via-home or post-pandemic, most companies and employers are choosing to conduct interviews using video conference software, such as Zoom. Now, you’ve probably used Zoom already to talk to your friends and family members, but it’s totally a different story when you...