Connecting strategy and audience for better results

23 Oct

Posted at 15:55h in Credit Union, Media, Media Relations, News & Insights, PR, Public Relations by
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Maximizing End-of-Year Media Coverage: How Credit Unions Can Spotlight Their Community Impact As the year winds down, credit unions nationwide ramp up efforts to give back to their communities—be it through charitable donations, special events, or support programs that benefit local families. These initiatives create ideal...

08 Oct

Posted at 15:43h in Media, Media Relations, News & Insights, Nonprofit, PR, Public Relations by
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Economic downturns can place nonprofits in a particularly precarious position, with fewer donations, increased need for services, and, in some cases, higher operational costs. For organizations built on the strength of their mission, navigating a tough economy demands both strategic planning and a flexible approach....

05 Sep

Posted at 11:13h in Media, Media Relations, News & Insights, PR, Public Relations by
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News travels at lightning speed, and a well-prepared crisis communication plan is no longer a luxury—it's a necessity. For Credit Unions, safeguarding the trust and confidence of members is vital. This means being ready to handle any crisis, from cybersecurity breaches to unexpected events at...

22 Aug

Posted at 16:53h in Media, Media Relations, News & Insights, PR, Public Relations by
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Navigating Perfectionism Paralysis in MarComms: Tips for Effective Results In the world of marketing and communications (MarComms), the pursuit of perfection can be both a strength and a hindrance. While aiming for high standards is undoubtedly valuable, an obsession with flawless execution often leads to what...

06 Aug

Posted at 02:26h in Crisis Management, Media, Media Relations, News & Insights, PR, Public Relations by
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Media relations is a high-stakes game where even the slightest mistake can snowball into a memorable blunder. Here are some funny, crazy, and cringeworthy mistakes made by public relations professionals when booking or handling interviews. Hey, we all make mistakes and so why not learn...

12 Jun

Posted at 12:52h in Community, Media, Media Relations, News & Insights, PR, Public Relations, Social Responsibility, Strategy by
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As the temperatures rise, story ideas often cool off during the summertime. With schools out and families on vacation, things tend to slow down from June to August. However, that doesn't mean you should let your business or nonprofit fade into the background. There are...

05 Jun

Posted at 13:02h in Community, Media, Media Relations, News & Insights, PR, Public Relations, Social Responsibility, Strategy by
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Corporate social responsibility plans, including sponsorships and charity events, are crucial to building brand awareness, strengthening community relations and amplifying marketing efforts. However, once you have a plan in place, what comes next? Often times these initiatives get lost in the mix, and aren’t properly...

31 May

Posted at 12:46h in Community, Media, Media Relations, News & Insights, PR, Public Relations, Social Responsibility, Strategy by
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You know what’s really making waves in the business world? Corporate Social Responsibility (CSR). It's not just a buzzword anymore; it's a game-changer. Companies, big and small, are waking up to the power of integrating social, environmental, and economic concerns into their everyday operations. And...

21 May

Posted at 13:26h in Community, Media, Media Relations, News & Insights, PR, Public Relations, Social Responsibility, Strategy by
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Navigating the media landscape can feel like a bit of a maze, especially with social media swirling around and news popping up left and right. But fear not, because even if you're feeling like your story cupboard is bare, there are ways to whip up...