It’s time to conduct a communications audit when… For most people, the word “audit” is a negative term, creating mental images of government bureaucrats and grim-faced accountants. In the communications and marketing world, the concept is not nearly so dire. In fact, businesses and non-profits who want...
Spring is nearly here, and you can see the signs all around you. Flowers are starting to bloom, trees are budding with new life, and first quarter reports are coming due. Some reports are easy to write, easy to understand. Sales figures. Profit and loss. Fundraising...
Why These Four Tips Will Affect Every Customer You Have Even in a strong economy, smart businesses are always working to grow new revenue streams, increase profit margins and build up cash on hand. For many businesses, this means an intense focus on sales, and often...
How to Apply and WIN Top Awards for Your Organization Ah, award season is upon us. Your organization has been doing spectacular things and now it’s time to show the world. Not to mention, being an award-winning company isn’t too shabby either. But, have you been...
Have you ever asked your employees what causes they believe in? It’s a simple yet powerful question. The answers can create the heart of a viable social responsibility program. In today’s media environment, it’s important for companies of all sizes to support causes that make a difference...
In 2019, especially for Millennials, it may seem a bit odd to talk about the struggles some businesses have with getting their content to stand out on social media and work for them. Is your organization finding difficulty with social media, tone of voice, what...
Starting the New Year often results in energized goals, ambitious plans and overall buzzing excitement. But like many New Year resolutions, the plans often fall short or lose momentum quickly as time passes. At NSPR, we set goals for our clients to ensure the original momentum...
Between the countless Bird Box memes, the 10-year aging challenge and the next one that is about to come out next week, you’re bound to be inundated in your social feeds with the latest trend. Whether you’re all for it and excited to participate, or...
Ah – a New Year is right around the corner but you may be feeling a bit overwhelmed at the moment trying to wrap up your current year. The end of December is often known for being the time that business executives and marketing directors often...
According to a recent report by Spencer Stuart, the average tenure for Chief Marketing Officers is 44 months, making this one of the shortest tenured C-suite positions in our nation. Marketing directors, officers, and professionals are also moving around and hopping from jobs as a...