Companies all over the world have gathered to help their communities in the wake of coronavirus. Some organizations have made in-kind or financial donations toward local governments or health facilities, while others have purchased machinery and products to fight the virus. Some businesses have even...
In case you’ve missed it, we’re living in the age of social media and it’s not going away. Now, the coronavirus pandemic has led to more people of all ages and backgrounds adapting to this digital lifestyle as a means to stay connected, and they...
Media Interviews in 2020 – Post-COVID A lot has changed in our world. We’re all trying to keep up with things while being as safe as possible. The same is true when it comes to the very news you’re watching and the ability for you to...
How Getting Interviewed on TV Can Blow Up Your Business (in a good way) Being featured as an expert on television might sound like it’s a difficult thing to do. You may be asking, how can I be interviewed on TV? How can I be interviewed...
The world has very quickly changed for every human on this planet. Coronavirus affects each and every one of us. Additionally, businesses are impacted in many different ways, some need to work remotely, others need to increase sanitization, others need to work on feeding those...
Corporate Social Responsibility (CSR) is not a new concept; its just one that is taking business by storm because more people are caring about the impact that the companies that they choose to do business with have on their community, planet, and others. CSR has many...
LifeHack: RoadMapping Your PR Efforts A Walk Through The Process We Use To Create Our Services When working in an organization (whether it be a business or nonprofit), we all wish we could have a marketing engine that fires away each and every month, PR communications that...
January is a time to start fresh. With the turn of the calendar comes the opportunity to review practices and processes currently underway, and to consider new ways to make improvements across the board. At NSPR, we advise clients to take the time each January to...
The end of the year can be a very busy time in our personal lives with holiday gifts, parties, travel and celebrations. Often, this translates to people taking much-needed time off for the holidays. While the last few weeks of December can be a slow...
In business, we often think in terms of Key Performance Indicators. Revenue growth, profitability over time and income sources and stability are but a few of these. Companies track KPIs to ensure the overall health and success of the business. In a similar fashion, public...