Connecting strategy and audience for better results

28 Dec

Posted at 17:30h in All Blogs, Digital Marketing, PR, Public Relations, Social Media, Strategy, Uncategorized by
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Understanding Social Media Analytics: What You Need To Know Suppose you’ve recently watched the docudrama The Social Dilemma. In that case, you have an understanding of how social media works and how the platforms are vying for your attention (we recommend you watch if you haven’t...

17 Nov

Posted at 18:19h in All Blogs, Community Service, Media Relations, PR, Public Relations, Uncategorized by
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In the era of work-via-home or post-pandemic, most companies and employers are choosing to conduct interviews using video conference software, such as Zoom. Now, you’ve probably used Zoom already to talk to your friends and family members, but it’s totally a different story when you...

16 Oct

Posted at 14:14h in All Blogs, Community Service, PR, Public Relations, Social Responsibility, Uncategorized by
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In the age of COVID-19, Corporate Social Responsibility (CSR) has never been more important. You probably encountered the term Corporate Social Responsibility, but perhaps were unsure of where to begin or how to implement such an initiative. Many people think CSR is writing a big...

07 Oct

Posted at 16:56h in All Blogs, Media, Media Relations, PR, Public Relations, Uncategorized by
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When it comes to building your company’s visibility and credibility, media coverage can be an extremely valuable, effective and efficient way to accomplish this. But, if mishandled, a media interview can cause significant damage to the company’s brand, services, and reputation. Company leaders must be...

02 Oct

Posted at 13:14h in All Blogs, Media, Media Relations, PR, Public Relations, Strategy, Uncategorized by
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  Building an impactful and sustainable program – what you need to know Most organizational leaders dream about a way they can give back in a truly impactful way. They think about the effort involved, the planning, the causes to support, ways they can accomplish their goals...

30 Sep

Posted at 14:31h in All Blogs, Blogging, Media, Media Relations, PR, Public Relations, Strategy, Uncategorized by
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7 Exciting PR Habits to Incorporate to Grow Your Business the Right Way If you own a small business, it's high time to think about public relations (PR). Public relations is a vital part of the marketing process, often far more cost-efficient than traditional advertising...

26 Aug

Posted at 18:13h in All Blogs, Media, Media Relations, PR, Public Relations, Strategy, Uncategorized by
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In today's highly competitive marketplace, media relations can deliver benefits unrivaled by any other marketing communication activity. Media interviews are a targeted way to reach a mass audience. When appropriately executed, media relations can help your company succeed by building brand awareness, increasing credibility, establishing strong...

19 Aug

Posted at 13:37h in Community Service, PR, Public Relations, Strategy by
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Branding and CSR continue to play an important role, especially during times of crisis. Dedication, honesty, and community outreach helps organizations keep their reputation and brand authentic during this time. By supporting causes during the coronavirus and helping charities and nonprofit organizations tell their story,...