One of the biggest challenges in public relations agencies is measuring the effectiveness of campaigns. Unlike other forms of marketing, it can be difficult to tie PR activities directly to revenue or other key performance indicators (KPIs). However, measuring the impact of your PR efforts...
By: Jess Stein, Social Media & Account Executive It’s Thursday—our favorite day of the week! Time to get SOCIAL! If you are a PR or social media pro, you know the importance of scheduling tools. How would we survive without them?! Well, Instagram must feel the same...
By: Jess Stein, Social Media & Account Executive Time for your social media shutdown, I mean run-down! Instagram and Facebook are back in the negative spotlight AGAIN! I know we don’t need to tell you because there’s absolutely no way you didn’t try refreshing your social feeds...
By: Jess Stein, Social Media & Account Executive Guess what? It’s Thursday! Did you miss me? Time for your social scoop of the week! PR profs, have you seen the Instagram storm that’s been brewing this week? Yikes. Instagram has been getting into some drama lately due to...
By: Jess Stein, Social Media & Account Executive This Just In: It’s Friday-Eve! Time for Another Social Media Run Down! The holidays are quickly approaching. *Insert Queer Eye’s Jonathan Van Ness’ “Can you believe?”* TikTok and Instagram are providing businesses with e-commerce guides to help you start marketing...
By: Jess Stein, Social Media & Account Executive YouTube has changed its M.O. and has taken a step back from the videos and switched to audio. Wait…what? Yes! You read that right. YouTube is jumping on the podcast train! They will be taking a deep dive...
You’ve got a great story idea, and expect that most of your media targets would be interested. You’ve put all the pieces together and feel confident in the story idea your organization has. You have your team assigned for pitching and are awaiting their feedback...
If you were a child from 1996 to 2002, you’re probably well aware of Blues Clues and how Steve Burns played a role in your early learning. Then one day, he went away and introduced the new host leaving many children and families slightly confused. As life went...
The Importance of Change in Social Media 2021 MeWe, Gab, and Rumble are just a few new names hitting the social media scene – and you will definitely want to take notice. Social media is quickly changing in 2021 and you will want to keep up...
In the last number of years, we have experienced a drastic shift from more traditional marketing methods to an integrated marketing approach. Marketing is more personal, personalized, authentic and custom than ever before. An essential aspect of the new form of marketing is Public Relations....