Connecting strategy and audience for better results

12 Jun

Posted at 12:52h in Community, Media, Media Relations, News & Insights, PR, Public Relations, Social Responsibility, Strategy by
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As the temperatures rise, story ideas often cool off during the summertime. With schools out and families on vacation, things tend to slow down from June to August. However, that doesn't mean you should let your business or nonprofit fade into the background. There are...

05 Jun

Posted at 13:02h in Community, Media, Media Relations, News & Insights, PR, Public Relations, Social Responsibility, Strategy by
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Corporate social responsibility plans, including sponsorships and charity events, are crucial to building brand awareness, strengthening community relations and amplifying marketing efforts. However, once you have a plan in place, what comes next? Often times these initiatives get lost in the mix, and aren’t properly...

31 May

Posted at 12:46h in Community, Media, Media Relations, News & Insights, PR, Public Relations, Social Responsibility, Strategy by
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You know what’s really making waves in the business world? Corporate Social Responsibility (CSR). It's not just a buzzword anymore; it's a game-changer. Companies, big and small, are waking up to the power of integrating social, environmental, and economic concerns into their everyday operations. And...

21 May

Posted at 13:26h in Community, Media, Media Relations, News & Insights, PR, Public Relations, Social Responsibility, Strategy by
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Navigating the media landscape can feel like a bit of a maze, especially with social media swirling around and news popping up left and right. But fear not, because even if you're feeling like your story cupboard is bare, there are ways to whip up...

15 May

Posted at 15:24h in Community, Media, Media Relations, News & Insights, PR, Public Relations, Social Responsibility, Strategy by
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A compelling news pitch is a public relation professional’s ticket to securing great media coverage for clients. However, sometimes despite our best efforts, a pitch simply falls flat and doesn’t garner the interest that we were hoping for (this could be because of breaking news,...

08 May

Posted at 19:10h in Community, Media, Media Relations, News & Insights, PR, Public Relations, Social Responsibility, Strategy by
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Producers are the heartbeat of each show you see on air – they’re pretty important and yet many times they’re overlooked in the pitching process. They communicate with anchors, reporters, photographers, and editors throughout the day to make sure the show flows seamlessly. Pitching to...

25 Apr

Posted at 18:49h in Community, Media, Media Relations, News & Insights, PR, Public Relations, Social Responsibility, Strategy by
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Today, we're spilling the tea on a secret weapon that can help land you prime real estate in the news cycle: B-roll. Yep, you heard that right—those captivating visuals you see on the television didn’t just appear out of thin air. Someone had to take...

16 Apr

Posted at 07:36h in Community, General Business, Marketing, Marketing Communications, Media, Media Relations, News & Insights, PR, Public Relations, Social Responsibility, Strategy by
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Hello, fellow CSR enthusiasts! Today, let’s dive into a topic that’s as tricky as it is crucial: knowing when your CSR efforts are newsworthy, and when they might just quietly do their thing without making headlines. Yep, we’re talking about striking that perfect balance between...

09 Apr

Posted at 12:41h in Community, General Business, Marketing, Marketing Communications, Media, Media Relations, News & Insights, PR, Public Relations, Strategy by
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So, picture this: You've scored a big interview with a news outlet. You're prepped, you're polished, and you're ready to impress. But then you remember your cluttered living room or your less-than-professional office space. Cue the panic. Enter the Zoom background option - a tempting...