Connecting strategy and audience for better results
This week’s crisis test involves Speedo’s decision to revoke sponsorship for Olympian athlete Ryan Lochte. Did Speedo do the right thing yesterday by starting a chain reaction of sponsorship deals gone awry for Ryan Lochte after his incident in Rio? ...
Just about everyone loves freebies – you know, the things that come free, sometimes unexpected, and usually desirable. That’s the same awesome feeling you can get by understanding some of the latest technology trends in PR, and here’s how....
At nspr, we’re always talking about our client’s ROI, or return on investment. When we start a campaign each month for our clients, we’re well aware of the tactics, deliverables, but also what we expect to achieve and how it impacts our clients. We even...
Yesterday was National Thrift Store Day, and while many of you reading this may have not been aware of this, one of our clients was aware and we helped get them some pretty amazing media coverage. Is our client a thrift store? No. Our client...
Around 99% of the businesses we’ve worked with over the years tell us that word of mouth is their biggest referral source. When we ask them how it happens exactly, they stop short and are unsure of how to answer the question. That’s because word of...
to something when she said to the family; but sometimes it’s pretty hard to escape both religion and politics around the water cooler when it’s overwhelmingly apparent in the news and affecting so many lives. From a public relations perspective though, it’s best to avoid the...
Get pumped up for Olympics and Your Bottom Line Will Thank You The Olympics have taken hold of many household living room televisions, mobile phones, tablets, and our hearts as we cheer on our favorite athletes and of course USA! Now that the Olympics has been going...
Wondering how to connect with the media? Get emotional. Yes, we’re talking about tapping into some deeper emotions today. Internally, we recently had an exercise discussing this very topic. We had a bunch of fun getting emotional; but all joking aside, if you want to connect...
August is here and for many of your clients, it’s also back to school with their families. Usually this time of year brings a growth spurt in company revenues as people are no longer on summer break. From a public relations and marketing perspective, this...
Jennifer Vickery, chief executive, National Strategies Public Relations: “Vauxhall’s latest crisis has a combination of both good and bad in terms of the company’s public response. Starting with the good, Vauxhall’s video is heartfelt and appears genuine. Rory Harvey, chairman and managing director, expresses the...