24 Aug We’re Hiring!

Posted at 19:02h in PR, Public Relations by Jennifer Vickery 0 Comments

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[et_pb_section admin_label="section"][et_pb_row admin_label="row"][et_pb_column type="4_4"][et_pb_text admin_label="Blog: We're Hiring!" background_layout="light" text_orientation="left" use_border_color="off" border_color="#ffffff" border_style="solid"] Job Title: PR Specialist Department: Public Relations Reports To: PR Director FLSA Status: Exempt or Independent Contractor Summary: Ensure the successful implementation of tactical areas of all PR campaigns, programs, and initiatives for assigned clients. Utilization of public...

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24 Aug Making Your Phones Ring More – Try These Simple Steps

Posted at 13:59h in Marketing Communications, Media Relations, PR, Public Relations, Strategy by Jennifer Vickery 0 Comments

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Many people come to us with one goal; to get more business. They understand that there’s something that can be done but they aren’t exactly sure where to start. A good way for many people to gauge success is seeing their phones ring more with...

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23 Aug PR Crisis Test – Speedo, Ralph Lauren, Gentle Hair Removal, Airweave Mattress Company and Ryan Lochte

Posted at 16:39h in Crisis Management, PR, Public Relations by Jennifer Vickery 0 Comments

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This week’s crisis test involves Speedo’s decision to revoke sponsorship for Olympian athlete Ryan Lochte. Did Speedo do the right thing yesterday by starting a chain reaction of sponsorship deals gone awry for Ryan Lochte after his incident in Rio? ...

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22 Aug Understanding the Technology in PR Can Lead to Freebies

Posted at 19:01h in Digital Marketing, PR, Public Relations, Social Media by Jennifer Vickery 0 Comments

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Just about everyone loves freebies – you know, the things that come free, sometimes unexpected, and usually desirable. That’s the same awesome feeling you can get by understanding some of the latest technology trends in PR, and here’s how....

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19 Aug Why PR Firms Must Get Serious About Their Clients’ ROI

Posted at 14:09h in PR, Public Relations, Strategy by Jennifer Vickery 0 Comments

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At nspr, we’re always talking about our client’s ROI, or return on investment. When we start a campaign each month for our clients, we’re well aware of the tactics, deliverables, but also what we expect to achieve and how it impacts our clients. We even...

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18 Aug How to Use Holidays and Observances to Benefit Your Business

Posted at 07:14h in Community, PR, Public Relations, Strategy by Jennifer Vickery 0 Comments

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Yesterday was National Thrift Store Day, and while many of you reading this may have not been aware of this, one of our clients was aware and we helped get them some pretty amazing media coverage. Is our client a thrift store? No. Our client...

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17 Aug What Does Word Of Mouth Really Get You?

Posted at 07:00h in Media, Media Relations, PR, Public Relations by Jennifer Vickery 0 Comments

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Around 99% of the businesses we’ve worked with over the years tell us that word of mouth is their biggest referral source. When we ask them how it happens exactly, they stop short and are unsure of how to answer the question. That’s because word of...

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16 Aug Why Politics Can Mean Bad PR For Your Business

Posted at 06:48h in PR, Public Relations by Jennifer Vickery 0 Comments

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to something when she said to the family; but sometimes it’s pretty hard to escape both religion and politics around the water cooler when it’s overwhelmingly apparent in the news and affecting so many lives. From a public relations perspective though, it’s best to avoid the...

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15 Aug Get Pumped Up for Olympics and Your Bottom Line Will Thank You

Posted at 07:04h in PR, Public Relations by Jennifer Vickery 0 Comments

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Get pumped up for Olympics and Your Bottom Line Will Thank You The Olympics have taken hold of many household living room televisions, mobile phones, tablets, and our hearts as we cheer on our favorite athletes and of course USA! Now that the Olympics has been going...

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12 Aug Wondering How To Connect With The Media? Get Emotional

Posted at 08:20h in Media, Media Relations by Jennifer Vickery 0 Comments

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Wondering how to connect with the media? Get emotional. Yes, we’re talking about tapping into some deeper emotions today. Internally, we recently had an exercise discussing this very topic. We had a bunch of fun getting emotional; but all joking aside, if you want to connect...

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