Connecting strategy and audience for better results

16 Mar

Posted at 15:01h in General Business, Marketing Communications, Media, Media Relations, PR, Press Releases, Public Relations, Social Media, Strategy by
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A nonprofit look at implementing public relations Beth is an Executive Director of a thriving nonprofit. She first served in the corporate environment and then nonprofit arena for the latter part of her career. She's driven by the mission of her organization and is passionate, but...

07 Nov

Posted at 15:13h in General Business, PR, Public Relations, Strategy by
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[et_pb_section admin_label="section"][et_pb_row admin_label="row"][et_pb_column type="4_4"][et_pb_text admin_label="Seven Deadly Sins" background_layout="light" text_orientation="left" use_border_color="off" border_color="#ffffff" border_style="solid"] Curious as to how you're doing with social media? Check out our list to make sure you're not making any of these top six mistakes. 1.     Posting political point of views as the company / business...

31 Oct

Posted at 13:01h in General Business, PR, Public Relations, Strategy by
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[et_pb_section admin_label="section"][et_pb_row admin_label="row"][et_pb_column type="4_4"][et_pb_text admin_label="Top Five Lessons About Listicles and How Your Expertise Fits in" background_layout="light" text_orientation="left" use_border_color="off" border_color="#ffffff" border_style="solid"] There is major power within listicles. In case you’re wondering, list +  article = listicle, or simply, a story that summarizes points in a list format....

19 Oct

Posted at 14:23h in General Business, PR, Public Relations, Strategy by
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[et_pb_section admin_label="section"][et_pb_row admin_label="row"][et_pb_column type="4_4"][et_pb_text admin_label="How Evergreen Stories Can Boost Your Brand and Media Presence" background_layout="light" text_orientation="left" use_border_color="off" border_color="#ffffff" border_style="solid"] How Evergreen Stories Can Boost Your Brand and Media Presence Nearly every organization has an evergreen story to tell. It may include a personal story of triumph over...

06 Sep

Posted at 21:11h in General Business, PR, Public Relations, Strategy by
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[et_pb_section admin_label="section"][et_pb_row admin_label="row"][et_pb_column type="4_4"][et_pb_text admin_label="Disaster comm" background_layout="light" text_orientation="left" use_border_color="off" border_color="#ffffff" border_style="solid"] Why Businesses Should Watch Every Move They Make During a Disaster As a PR firm, we’re help guide our clients with their communications strategy throughout the year. This includes times when there’s a natural disaster such...

10 Jul

Posted at 16:20h in General Business, PR, Public Relations, Strategy by
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[et_pb_section admin_label="section"][et_pb_row admin_label="row"][et_pb_column type="4_4"][et_pb_text admin_label="Don’t Let Quantification Be the Achilles Heel to Your PR Reporting" background_layout="light" text_orientation="left" use_border_color="off" border_color="#ffffff" border_style="solid"] Don’t Let Quantification Be the Achilles Heel to Your PR Reporting Math. People either love it or hate it. For public relations professionals, we often fall into...

05 Jul

Posted at 13:40h in General Business, PR, Public Relations, Strategy by
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[et_pb_section admin_label="section"][et_pb_row admin_label="row"][et_pb_column type="4_4"][et_pb_text admin_label="Get the Picture: Social Media Photos Boost Engagement, Revenue " background_layout="light" text_orientation="left" use_border_color="off" border_color="#ffffff" border_style="solid"] Get the Picture: Social Media Photos Boost Engagement, Revenue When it comes to social media, we all know it’s a dog-eat-dog world. We spend our time testing...