Connecting strategy and audience for better results
We all know the power that real-life bloggers, vloggers, and other internet influencers have on brands. These internet superstars have a niche topic that they know a ton about and enjoy writing, talking, filming or streaming to get more information out to the public. We all...
A nonprofit look at implementing public relations Beth is an Executive Director of a thriving nonprofit. She first served in the corporate environment and then nonprofit arena for the latter part of her career. She's driven by the mission of her organization and is passionate, but...
Media coaching is a truly important component of our clients’ overall success strategies. Ensuring our clients are fully prepared means they arrive at every interview coached, confident, and ready to cover carefully thought-through talking points to guarantee a more natural interview flow. These are just...
Sometimes, knowing what your customers or prospects feel about your company and messaging can be a guessing game. Do they really know what you’re offering or how to utilize your services? Do they understand your call-to-action? Do they know what you’re all about? If you’re the...
[et_pb_section admin_label="section"][et_pb_row admin_label="row"][et_pb_column type="4_4"][et_pb_text admin_label="Seven Deadly Sins" background_layout="light" text_orientation="left" use_border_color="off" border_color="#ffffff" border_style="solid"] Curious as to how you're doing with social media? Check out our list to make sure you're not making any of these top six mistakes. 1. Posting political point of views as the company / business...
[et_pb_section admin_label="section"][et_pb_row admin_label="row"][et_pb_column type="4_4"][et_pb_text admin_label="Top Five Lessons About Listicles and How Your Expertise Fits in" background_layout="light" text_orientation="left" use_border_color="off" border_color="#ffffff" border_style="solid"] There is major power within listicles. In case you’re wondering, list + article = listicle, or simply, a story that summarizes points in a list format....
[et_pb_section admin_label="section"][et_pb_row admin_label="row"][et_pb_column type="4_4"][et_pb_text admin_label="How Evergreen Stories Can Boost Your Brand and Media Presence" background_layout="light" text_orientation="left" use_border_color="off" border_color="#ffffff" border_style="solid"] How Evergreen Stories Can Boost Your Brand and Media Presence Nearly every organization has an evergreen story to tell. It may include a personal story of triumph over...
[et_pb_section admin_label="section"][et_pb_row admin_label="row"][et_pb_column type="4_4"][et_pb_text admin_label="Disaster comm" background_layout="light" text_orientation="left" use_border_color="off" border_color="#ffffff" border_style="solid"] Why Businesses Should Watch Every Move They Make During a Disaster As a PR firm, we’re help guide our clients with their communications strategy throughout the year. This includes times when there’s a natural disaster such...
[et_pb_section admin_label="section"][et_pb_row admin_label="row"][et_pb_column type="4_4"][et_pb_text admin_label="Drama Shield...
[et_pb_section admin_label="section"][et_pb_row admin_label="row"][et_pb_column type="4_4"][et_pb_text admin_label="Don’t Let Quantification Be the Achilles Heel to Your PR Reporting" background_layout="light" text_orientation="left" use_border_color="off" border_color="#ffffff" border_style="solid"] Don’t Let Quantification Be the Achilles Heel to Your PR Reporting Math. People either love it or hate it. For public relations professionals, we often fall into...