Ever notice how some brands seem to know exactly what you want before you do? That's no coincidence. In 2025, social media marketing has evolved beyond simple targeting—it's become a personal conversation between you and the brands you love. What Is Hyper-Personalization, Anyway? Remember the last time...
One of the most crucial demographic shifts is the rise of Millennials and Gen Z—two generations that are now taking center stage in both society and the economy. As a credit union, if you haven’t already begun shifting your focus toward these younger generations, now...
PR Truths You Can’t Ignore (But Probably Want To): 🔹 A press release isn’t a magic bullet—your story needs to be truly newsworthy.🔹 Your brand stands out when it serves a real need, not just because you say it does.🔹 Journalists are partners, not megaphones—help them...
Maximizing End-of-Year Media Coverage: How Credit Unions Can Spotlight Their Community Impact As the year winds down, credit unions nationwide ramp up efforts to give back to their communities—be it through charitable donations, special events, or support programs that benefit local families. These initiatives create ideal...
Economic downturns can place nonprofits in a particularly precarious position, with fewer donations, increased need for services, and, in some cases, higher operational costs. For organizations built on the strength of their mission, navigating a tough economy demands both strategic planning and a flexible approach....
News travels at lightning speed, and a well-prepared crisis communication plan is no longer a luxury—it's a necessity. For Credit Unions, safeguarding the trust and confidence of members is vital. This means being ready to handle any crisis, from cybersecurity breaches to unexpected events at...
The Auto Financing Landscape: A Race Against Time (and how PR helps) When someone decides to purchase a new vehicle, the auto financing process often unfolds quickly. They might visit a dealership, and even make a decision in a matter of hours or days. For credit...
Navigating Perfectionism Paralysis in MarComms: Tips for Effective Results In the world of marketing and communications (MarComms), the pursuit of perfection can be both a strength and a hindrance. While aiming for high standards is undoubtedly valuable, an obsession with flawless execution often leads to what...
Media relations is a high-stakes game where even the slightest mistake can snowball into a memorable blunder. Here are some funny, crazy, and cringeworthy mistakes made by public relations professionals when booking or handling interviews. Hey, we all make mistakes and so why not learn...
Grabbing the attention of national news outlets can sometimes feel like trying to catch a butterfly with chopsticks. But don't worry! With the right tactics, you can make your story soar to the top of journalists' inboxes. Here are some fun and effective strategies to...