Connecting strategy and audience for better results

08 May

Posted at 19:10h in Community, Media, Media Relations, News & Insights, PR, Public Relations, Social Responsibility, Strategy by
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Producers are the heartbeat of each show you see on air – they’re pretty important and yet many times they’re overlooked in the pitching process. They communicate with anchors, reporters, photographers, and editors throughout the day to make sure the show flows seamlessly. Pitching to...

25 Apr

Posted at 18:49h in Community, Media, Media Relations, News & Insights, PR, Public Relations, Social Responsibility, Strategy by
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Today, we're spilling the tea on a secret weapon that can help land you prime real estate in the news cycle: B-roll. Yep, you heard that right—those captivating visuals you see on the television didn’t just appear out of thin air. Someone had to take...

09 Apr

Posted at 12:41h in Community, General Business, Marketing, Marketing Communications, Media, Media Relations, News & Insights, PR, Public Relations, Strategy by
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So, picture this: You've scored a big interview with a news outlet. You're prepped, you're polished, and you're ready to impress. But then you remember your cluttered living room or your less-than-professional office space. Cue the panic. Enter the Zoom background option - a tempting...

04 Apr

Posted at 12:56h in Community, General Business, Marketing, Marketing Communications, Media, Media Relations, News & Insights, PR, Public Relations, Strategy by
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By Bethany Rhodes If you’re struggling to get media to cover an important or exciting event(s) or a story, don’t assume it was the way you pitched it. Even some of the best PR pros have no-shows and we all know earned media is never guaranteed....