So, it finally happened. That once-in-a-lifetime, blue-moon chance: your target celebrity has highlighted your organization on social media. Now what? Surprisingly, there aren’t many resources available to guide you through this golden moment—so we created one. When a celebrity or person of importance shines a...
Grabbing the attention of national news outlets can sometimes feel like trying to catch a butterfly with chopsticks. But don't worry! With the right tactics, you can make your story soar to the top of journalists' inboxes. Here are some fun and effective strategies to...
What comes to mind when you think of getting “national coverage”? Is it The New York Times, Good Morning America, or The Wall Street Journal? Those are huge wins worthy of celebrating with your company or client. However, if you only pitch major outlets, you...
It’s everyone’s dream - getting a story about your business featured on a major national news network. Programs such as the TODAY show and Good Morning America are the holy grail of media exposure, right? However, before you jump right to the big leagues, there’s...
There’s nothing quite like the thrill of receiving national attention for a PR win! If you believe you have an excellent story but are finding it difficult to secure national coverage, it's possible that you may be focusing on the wrong type of media. While...
As the temperatures rise, story ideas often cool off during the summertime. With schools out and families on vacation, things tend to slow down from June to August. However, that doesn't mean you should let your business or nonprofit fade into the background. There are...
Navigating the media landscape can feel like a bit of a maze, especially with social media swirling around and news popping up left and right. But fear not, because even if you're feeling like your story cupboard is bare, there are ways to whip up...
A compelling news pitch is a public relation professional’s ticket to securing great media coverage for clients. However, sometimes despite our best efforts, a pitch simply falls flat and doesn’t garner the interest that we were hoping for (this could be because of breaking news,...
Producers are the heartbeat of each show you see on air – they’re pretty important and yet many times they’re overlooked in the pitching process. They communicate with anchors, reporters, photographers, and editors throughout the day to make sure the show flows seamlessly. Pitching to...
Today, we're spilling the tea on a secret weapon that can help land you prime real estate in the news cycle: B-roll. Yep, you heard that right—those captivating visuals you see on the television didn’t just appear out of thin air. Someone had to take...