Strategy

Yesterday was National Thrift Store Day, and while many of you reading this may have not been aware of this, one of our clients was aware and we helped get them some pretty amazing media coverage.
Is our client a thrift store? No. Our client is a hospice and wellness health care group who happens to have estate items for sales at their thrift stores from patients/families who passed away or donated. All proceeds from purchases benefit the nonprofit organization.
So, want the scoop on how we got them media coverage and how to apply the same principles to your business? Here’s how you can use holidays and observances to your advantage.