Connecting strategy and audience for better results
Grabbing the attention of national news outlets can sometimes feel like trying to catch a butterfly with chopsticks. But don’t worry! With the right tactics,
What comes to mind when you think of getting “national coverage”? Is it The New York Times, Good Morning America, or The Wall Street Journal?
It’s everyone’s dream – getting a story about your business featured on a major national news network. Programs such as the TODAY show and Good
There’s nothing quite like the thrill of receiving national attention for a PR win! If you believe you have an excellent story but are finding
Hey there, social media enthusiasts! We all know how crucial a solid social media strategy is for brand success. But what sets the gold standard
As the temperatures rise, story ideas often cool off during the summertime. With schools out and families on vacation, things tend to slow down from
Corporate social responsibility plans, including sponsorships and charity events, are crucial to building brand awareness, strengthening community relations and amplifying marketing efforts. However, once you
You know what’s really making waves in the business world? Corporate Social Responsibility (CSR). It’s not just a buzzword anymore; it’s a game-changer. Companies, big
Navigating the media landscape can feel like a bit of a maze, especially with social media swirling around and news popping up left and right.
A compelling news pitch is a public relation professional’s ticket to securing great media coverage for clients. However, sometimes despite our best efforts, a pitch
1. Lead with the outcome, not the origin story. (Impact first. Back-story later. Journalists buy..
Crisis of the Week: When Oversight Failures Become a Leadership Reckoning What Happened The spark:A..
The acting head of FEMA resigned today after just six months. And now another acting..
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1. Lead with the outcome, not the origin story. (Impact first. Back-story later. Journalists buy results, not résumés.) 2. 1 message → 1 proof…
