Connecting strategy and audience for better results
[et_pb_section admin_label=”section”][et_pb_row admin_label=”row”][et_pb_column type=”4_4″][et_pb_text admin_label=”Blog: Why You Need an Editorial Calendar for Your Organization in 2017″ background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”] Why You Need an
Video makes communicating easier, and it’s one of the fastest and most effective ways to engage your audience. Staying ahead of the PR and marketing trends with video can be a challenge, so we’re helping you stay on trend with these three unique ways to add more video to your marketing. We’ve got three unique ways for you to add more video to your existing efforts while staying ahead of the PR and marketing trend.
It’s official: now that we’ve reached November, we’re formally gearing up for the end of 2016 and even looking ahead to the start of 2017. But how are things changing in the PR and marketing world and how will they affect your business?
We’re here to help you in knowing what PR and marketing tools are shifting and what you need to do about it. There are new trends emerging and ways you can get a jumpstart to kicking off your success for 2017.
Most of us know the business rule of thumb that it takes triple the amount of effort (or more) to attract and gain a new customer or client than just to manage the relationship and keep it going. So why are so many businesses losing customer’s loyalty so easily once they get them in the door? A new wave of business trends in our more digital age tends to cater to ‘disposable’ relationships where people change cell phone carriers, banks, and gyms for example to suit their needs at that moment.
From the Wells Fargo scandal, to Eggos and Blue Bell listeria recalls, to well…the unavoidable political news, big national news seems to be unfolding at every turn, even dominating the local news. There’s an awful lot of national news happening and it’s ever-changing each day. In a crowded news world, how can your company tap into what’s happening in the media to benefit your business? Read on here because we’ve got you covered.
When it comes to being in the nonprofit world, we know just how important it is to have the right amount of volunteers on-deck helping and supporting the mission as well as making the impossible actually happen!
A major fundraising event is around the corner and you need a large volunteer crew. As the event draws closer, you realize you don’t have enough hands to help. You panic and send out urgent emails and texts to family, friends and everyone else you know hoping to get enough volunteers to respond. Some do, begrudgingly.
Click on the websites of credit unions across the country or flip through any industry publication and you’ll see that it has been a busy year. With membership drives, the launch of new digital platforms, communication initiatives, philanthropic efforts and yes, a bit of behind-the-scenes fun, credit unions are making a statement by growing their membership and gaining ground in the financial industry. As you kickoff September, it may be time to evaluate how far you’ve come this year and whether you’re PR and marketing strategies are helping you meet your goal of attracting new members. If you got off to a slow start and your efforts haven’t quite paid off, there’s still time to implement a few proven communications trends to help get you back on track.
Let’s face it, businesses aren’t doing things to benefit the community just to get recognition (or so they shouldn’t be). But doesn’t it help to know that an organization’s continuous support for the community can be recognized, even applauded, so that more people are inspired to get involved?
Many people come to us with one goal; to get more business. They understand that there’s something that can be done but they aren’t exactly sure where to start. A good way for many people to gauge success is seeing their phones ring more with new customers or clients.
So, if you fall into this common category and want your phones to ring more, have no fear. Here are three simple steps to help you accomplish this.
At nspr, we’re always talking about our client’s ROI, or return on investment. When we start a campaign each month for our clients, we’re well aware of the tactics, deliverables, but also what we expect to achieve and how it impacts our clients. We even have formulas to help us calculate impact.
PR Firms have over the past few years (or decade) gotten the reputation of being able to deliver warm messages and community events, possibly even stellar media interviews, but at the expense of not being sure of the return on investment or quantitative impact for the client, if any impact at all.
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See the impact strategic PR can have on your organization. Let’s discuss how we can deliver measurable results for you.
Connecting strategy and audience for better results. We plan, build, and protect reputations with measurable outcomes.
