Public Relations

How to Use Holidays and Observances to Benefit Your Business

Yesterday was National Thrift Store Day, and while many of you reading this may have not been aware of this, one of our clients was aware and we helped get them some pretty amazing media coverage.
Is our client a thrift store? No. Our client is a hospice and wellness health care group who happens to have estate items for sales at their thrift stores from patients/families who passed away or donated. All proceeds from purchases benefit the nonprofit organization.
So, want the scoop on how we got them media coverage and how to apply the same principles to your business? Here’s how you can use holidays and observances to your advantage.

August 18, 2016 No Comments

What Does Word Of Mouth Really Get You?

Around 99% of the businesses we’ve worked with over the years tell us that word of mouth is their biggest referral source. When we ask them how it happens exactly, they stop short and are unsure of how to answer the question.
That’s because word of mouth is elusive, intangible, and something you cannot directly control. Whether someone has a negative or positive experience with your business is the starting point of word of mouth and one area in which you can have some control, but beyond that, the whole point of word of mouth is that it is genuine, unscripted, unadvertised and credible.

August 17, 2016 No Comments

Why Politics Can Mean Bad PR For Your Business

to something when she said to the family; but sometimes it’s pretty hard to escape both religion and politics around the water cooler when it’s overwhelmingly apparent in the news and affecting so many lives.
From a public relations perspective though, it’s best to avoid the topic of politics in the workplace. The subject is a very personal one, and sure, you’re entitled to how you feel (personally), but at work, you’re not paid (unless you’re a journalist or blogger) to share your point of view.

August 16, 2016 No Comments

Get Pumped Up for Olympics and Your Bottom Line Will Thank You

Get pumped up for Olympics and Your Bottom Line Will Thank You

The Olympics have taken hold of many household living room televisions, mobile phones, tablets, and our hearts as we cheer on our favorite athletes and of course USA!

Now that the Olympics has been going for over a week, there’s still time to get pumped – and stay excited – and help benefit your business.

August 15, 2016 No Comments

Back to School Can Mean Big Success for Your Business

August is here and for many of your clients, it’s also back to school with their families. Usually this time of year brings a growth spurt in company revenues as people are no longer on summer break. From a public relations and marketing perspective, this can be a very exciting time to explore some new strategies for your business.

August 10, 2016 No Comments

How to Use Holidays and Observances to Benefit Your Business

What Does Word Of Mouth Really Get You?

Why Politics Can Mean Bad PR For Your Business

Get Pumped Up for Olympics and Your Bottom Line Will Thank You

Back to School Can Mean Big Success for Your Business

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