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Public Relations

Comprehensive PR strategies, tactics, and case studies demonstrating effective communication approaches across industries.

How to Leverage What is Happening in the Media for Your Business

From the Wells Fargo scandal, to Eggos and Blue Bell listeria recalls, to well…the unavoidable political news, big national news seems to be unfolding at every turn, even dominating the local news. There’s an awful lot of national news happening and it’s ever-changing each day. In a crowded news world, how can your company tap into what’s happening in the media to benefit your business? Read on here because we’ve got you covered.

How to Make your Message ‘POP’ and Attract More Volunteers

When it comes to being in the nonprofit world, we know just how important it is to have the right amount of volunteers on-deck helping and supporting the mission as well as making the impossible actually happen!
A major fundraising event is around the corner and you need a large volunteer crew. As the event draws closer, you realize you don’t have enough hands to help. You panic and send out urgent emails and texts to family, friends and everyone else you know hoping to get enough volunteers to respond. Some do, begrudgingly.

Talk, They Will Hear You: Winding Down the Year with Strategies to Boost Membership

Click on the websites of credit unions across the country or flip through any industry publication and you’ll see that it has been a busy year. With membership drives, the launch of new digital platforms, communication initiatives, philanthropic efforts and yes, a bit of behind-the-scenes fun, credit unions are making a statement by growing their membership and gaining ground in the financial industry. As you kickoff September, it may be time to evaluate how far you’ve come this year and whether you’re PR and marketing strategies are helping you meet your goal of attracting new members. If you got off to a slow start and your efforts haven’t quite paid off, there’s still time to implement a few proven communications trends to help get you back on track.

We’re Hiring!

[et_pb_section admin_label=”section”][et_pb_row admin_label=”row”][et_pb_column type=”4_4″][et_pb_text admin_label=”Blog: We’re Hiring!” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”] Job Title: PR Specialist Department: Public Relations Reports To: PR Director FLSA Status:

Making Your Phones Ring More – Try These Simple Steps

Many people come to us with one goal; to get more business. They understand that there’s something that can be done but they aren’t exactly sure where to start. A good way for many people to gauge success is seeing their phones ring more with new customers or clients.
So, if you fall into this common category and want your phones to ring more, have no fear. Here are three simple steps to help you accomplish this.

Understanding the Technology in PR Can Lead to Freebies

Just about everyone loves freebies – you know, the things that come free, sometimes unexpected, and usually desirable. That’s the same awesome feeling you can get by understanding some of the latest technology trends in PR, and here’s how.

Why PR Firms Must Get Serious About Their Clients’ ROI

At nspr, we’re always talking about our client’s ROI, or return on investment. When we start a campaign each month for our clients, we’re well aware of the tactics, deliverables, but also what we expect to achieve and how it impacts our clients. We even have formulas to help us calculate impact.
PR Firms have over the past few years (or decade) gotten the reputation of being able to deliver warm messages and community events, possibly even stellar media interviews, but at the expense of not being sure of the return on investment or quantitative impact for the client, if any impact at all.

Recent Articles

Most organizations know what’s happening in the news. They see the headlines. They follow their..

For years, organizations invested in public relations for a fairly straightforward reason: visibility. Get quoted..

1. Lead with the outcome, not the origin story. (Impact first. Back-story later. Journalists buy..

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Being News Aware Isn’t Enough

Most organizations know what’s happening in the news. They see the headlines. They follow their industry. Their communications team probably gets news alerts and…

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