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Most organizations know what’s happening in the news. They see the headlines. They follow their..
For years, organizations invested in public relations for a fairly straightforward reason: visibility. Get quoted..
1. Lead with the outcome, not the origin story. (Impact first. Back-story later. Journalists buy..
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Most organizations know what’s happening in the news. They see the headlines. They follow their industry. Their communications team probably gets news alerts and…
