Connecting strategy and audience for better results
Best practices for earning media coverage, crafting compelling pitches, and maintaining productive relationships with the press.
By Jenna Soules TikTok’s dynamics have been a topic of controversy, sparking outrage and political division across the nation, but those even who wish to
As with every other industry in the world, artificial intelligence (AI) is changing the landscape in public relations. Technology continues to evolve and shows no
It’s that time of the year again when social media is flooded with messages of empowerment, hashtags advocating for International Women’s Day and brands rushing
2023: A Year in Review for Public Relations – What a Ride! 2023 was a wild year for public relations! Let’s take a stroll down
Have you ever been there – where you’re excited about your awesome media interview, whether on tv or in print…and then spot the glaring and
In today’s fast-paced world, where information spreads at the speed of light, executives and leaders must possess skills to navigate the realm of media interviews.
In recent years, consumers have become increasingly concerned and loyal to brands that care about the impact of businesses on the environment and society. As
In today’s media landscape, interviews with journalists have become a crucial aspect of an organization’s communication strategy. For anyone representing an organization, whether it’s a
You’ve got a great story idea, and expect that most of your media targets would be interested. You’ve put all the pieces together and feel
In the last number of years, we have experienced a drastic shift from more traditional marketing methods to an integrated marketing approach. Marketing is more
1. Lead with the outcome, not the origin story. (Impact first. Back-story later. Journalists buy..
Crisis of the Week: When Oversight Failures Become a Leadership Reckoning What Happened The spark:A..
The acting head of FEMA resigned today after just six months. And now another acting..
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1. Lead with the outcome, not the origin story. (Impact first. Back-story later. Journalists buy results, not résumés.) 2. 1 message → 1 proof…
