Connecting strategy and audience for better results
Expert guidance on navigating challenging situations, protecting reputation, and maintaining trust during critical moments.
Social media is powerful. Messages can spread like wildfire. You probably recently received numerous messages on Facebook messenger telling you not to accept any new
This week’s crisis test involves Speedo’s decision to revoke sponsorship for Olympian athlete Ryan Lochte.
Did Speedo do the right thing yesterday by starting a chain reaction of sponsorship deals gone awry for Ryan Lochte after his incident in Rio?
Jennifer Vickery, chief executive, National Strategies Public Relations: “Vauxhall’s latest crisis has a combination of both good and bad in terms of the company’s public response. Starting with the good, Vauxhall’s video is heartfelt and appears genuine. Rory Harvey, chairman and managing director, expresses the company’s empathy for Zafira B auto owners and how seriously it is taking safety within their company.
1. Lead with the outcome, not the origin story. (Impact first. Back-story later. Journalists buy..
Crisis of the Week: When Oversight Failures Become a Leadership Reckoning What Happened The spark:A..
The acting head of FEMA resigned today after just six months. And now another acting..
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1. Lead with the outcome, not the origin story. (Impact first. Back-story later. Journalists buy results, not résumés.) 2. 1 message → 1 proof…
