Connecting strategy and audience for better results

11 Jan

Posted at 18:34h in All Blogs, Digital Marketing, Media, Media Relations, PR, Public Relations, Social Media, Strategy, Uncategorized by
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There are numerous aspects of PR, but one of the most critical tools is media relations or otherwise known as news interviews. Securing and executing a news interview is a delicate undergoing. After all, a lot is riding on what and how you present. If...

28 Dec

Posted at 17:30h in All Blogs, Digital Marketing, PR, Public Relations, Social Media, Strategy, Uncategorized by
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Understanding Social Media Analytics: What You Need To Know Suppose you’ve recently watched the docudrama The Social Dilemma. In that case, you have an understanding of how social media works and how the platforms are vying for your attention (we recommend you watch if you haven’t...

02 Oct

Posted at 13:14h in All Blogs, Media, Media Relations, PR, Public Relations, Strategy, Uncategorized by
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  Building an impactful and sustainable program – what you need to know Most organizational leaders dream about a way they can give back in a truly impactful way. They think about the effort involved, the planning, the causes to support, ways they can accomplish their goals...

30 Sep

Posted at 14:31h in All Blogs, Blogging, Media, Media Relations, PR, Public Relations, Strategy, Uncategorized by
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7 Exciting PR Habits to Incorporate to Grow Your Business the Right Way If you own a small business, it's high time to think about public relations (PR). Public relations is a vital part of the marketing process, often far more cost-efficient than traditional advertising...

26 Aug

Posted at 18:13h in All Blogs, Media, Media Relations, PR, Public Relations, Strategy, Uncategorized by
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In today's highly competitive marketplace, media relations can deliver benefits unrivaled by any other marketing communication activity. Media interviews are a targeted way to reach a mass audience. When appropriately executed, media relations can help your company succeed by building brand awareness, increasing credibility, establishing strong...

19 Aug

Posted at 13:37h in Community Service, PR, Public Relations, Strategy by
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Branding and CSR continue to play an important role, especially during times of crisis. Dedication, honesty, and community outreach helps organizations keep their reputation and brand authentic during this time. By supporting causes during the coronavirus and helping charities and nonprofit organizations tell their story,...

12 Aug

Posted at 19:27h in Community Service, PR, Public Relations, Strategy by
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Companies all over the world have gathered to help their communities in the wake of coronavirus. Some organizations have made in-kind or financial donations toward local governments or health facilities, while others have purchased machinery and products to fight the virus. Some businesses have even...

22 Jul

Posted at 17:38h in Branding, Media, Media Relations, PR, Press Releases, Public Relations, Social Media, Social Responsibility, Strategy by
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How Getting Interviewed on TV Can Blow Up Your Business (in a good way) Being featured as an expert on television might sound like it’s a difficult thing to do. You may be asking, how can I be interviewed on TV? How can I be interviewed...