In times of crisis and tragedy, people often look to experts for answers, explanations or context to help them process what they are seeing and hearing. Non-profits and companies in certain fields can provide needed solace and understanding during trying times – but only if...
Whether it’s March Madness that you’re into or the Spring season itself, there’s a lot going on this time of year and we want to explore the topics that your brand can be utilizing to ensure you’re getting the most out of the ‘timely factor’. The...
To run a company or an organization, you have to have a very full toolkit. You must be an expert in your field, a leader of people, an expert manager of time and possess a strong belief in yourself. We often recognize these skills in the...
It’s time to conduct a communications audit when… For most people, the word “audit” is a negative term, creating mental images of government bureaucrats and grim-faced accountants. In the communications and marketing world, the concept is not nearly so dire. In fact, businesses and non-profits who want...
Spring is nearly here, and you can see the signs all around you. Flowers are starting to bloom, trees are budding with new life, and first quarter reports are coming due. Some reports are easy to write, easy to understand. Sales figures. Profit and loss. Fundraising...
Why These Four Tips Will Affect Every Customer You Have Even in a strong economy, smart businesses are always working to grow new revenue streams, increase profit margins and build up cash on hand. For many businesses, this means an intense focus on sales, and often...
How to Apply and WIN Top Awards for Your Organization Ah, award season is upon us. Your organization has been doing spectacular things and now it’s time to show the world. Not to mention, being an award-winning company isn’t too shabby either. But, have you been...
Have you ever asked your employees what causes they believe in? It’s a simple yet powerful question. The answers can create the heart of a viable social responsibility program. In today’s media environment, it’s important for companies of all sizes to support causes that make a difference...
In 2019, especially for Millennials, it may seem a bit odd to talk about the struggles some businesses have with getting their content to stand out on social media and work for them. Is your organization finding difficulty with social media, tone of voice, what...
Starting the New Year often results in energized goals, ambitious plans and overall buzzing excitement. But like many New Year resolutions, the plans often fall short or lose momentum quickly as time passes. At NSPR, we set goals for our clients to ensure the original momentum...