It’s time to conduct a communications audit when… For most people, the word “audit” is a negative term, creating mental images of government bureaucrats and grim-faced accountants. In the communications and marketing world, the concept is not nearly so dire. In fact, businesses and non-profits who want...

Have you ever asked your employees what causes they believe in? It’s a simple yet powerful question. The answers can create the heart of a viable social responsibility program. In today’s media environment, it’s important for companies of all sizes to support causes that make a difference...