Connecting strategy and audience for better results

06 Aug

Posted at 02:26h in Crisis Management, Media, Media Relations, News & Insights, PR, Public Relations by
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Media relations is a high-stakes game where even the slightest mistake can snowball into a memorable blunder. Here are some funny, crazy, and cringeworthy mistakes made by public relations professionals when booking or handling interviews. Hey, we all make mistakes and so why not learn...

12 Jun

Posted at 12:52h in Community, Media, Media Relations, News & Insights, PR, Public Relations, Social Responsibility, Strategy by
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As the temperatures rise, story ideas often cool off during the summertime. With schools out and families on vacation, things tend to slow down from June to August. However, that doesn't mean you should let your business or nonprofit fade into the background. There are...

05 Jun

Posted at 13:02h in Community, Media, Media Relations, News & Insights, PR, Public Relations, Social Responsibility, Strategy by
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Corporate social responsibility plans, including sponsorships and charity events, are crucial to building brand awareness, strengthening community relations and amplifying marketing efforts. However, once you have a plan in place, what comes next? Often times these initiatives get lost in the mix, and aren’t properly...

31 May

Posted at 12:46h in Community, Media, Media Relations, News & Insights, PR, Public Relations, Social Responsibility, Strategy by
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You know what’s really making waves in the business world? Corporate Social Responsibility (CSR). It's not just a buzzword anymore; it's a game-changer. Companies, big and small, are waking up to the power of integrating social, environmental, and economic concerns into their everyday operations. And...

21 May

Posted at 13:26h in Community, Media, Media Relations, News & Insights, PR, Public Relations, Social Responsibility, Strategy by
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Navigating the media landscape can feel like a bit of a maze, especially with social media swirling around and news popping up left and right. But fear not, because even if you're feeling like your story cupboard is bare, there are ways to whip up...