Data-driven PR approaches have emerged as game-changers, reshaping the way campaigns are planned, executed, and measured. Gone are the days when PR professionals relied solely on intuition and guesswork to make strategic decisions. In today's digital age, data analysis has become a vital tool, empowering...
It’s time to conduct a communications audit when… For most people, the word “audit” is a negative term, creating mental images of government bureaucrats and grim-faced accountants. In the communications and marketing world, the concept is not nearly so dire. In fact, businesses and non-profits who want...
Spring is nearly here, and you can see the signs all around you. Flowers are starting to bloom, trees are budding with new life, and first quarter reports are coming due. Some reports are easy to write, easy to understand. Sales figures. Profit and loss. Fundraising...
As we continue to explore the Mid-Year review, we wanted to talk about a few key topics. Exactly what are you measuring and most importantly how? So many people don’t measure or benchmark efforts throughout the year because the process is tedious, laborious, and can...