InTouch Credit Union
How a multi-state media strategy helped a credit union achieve a $1 million fundraising goal while unifying members across Texas, Nevada, and Michigan around fighting hunger.
The Challenge
InTouch Credit Union operates across three states (Texas, Nevada, and Michigan) with a unique multi-state footprint. After member research revealed that community engagement and giving back were top priorities, ITCU launched an ambitious initiative to unify all markets in raising $1 million to fight hunger through donated member transaction fees. The challenge was coordinating communications across three diverse geographic markets while building participation.
Our Approach
NSPR developed a customized multi-market media strategy that maintained consistent core messaging while allowing for local relevance:
- Press release distribution and media pitching across all three states
- Partnerships with hunger relief organizations for joint announcements
- Member success stories and testimonial features
- Progress updates and milestone announcements
- Executive thought leadership on corporate social responsibility
- Localized story angles for each market’s media landscape
Results
| 200+ Media placements across Texas, Nevada, and Michigan markets | 40M+ Combined audience impressions | Television Coverage in all three markets |
| Featured Articles in major newspapers and business publications | $1M Goal Successfully achieved fundraising milestone | Increased Member engagement and transaction activity |
Impact
The campaign unified ITCU’s diverse markets around a common cause, delivering meaningful support to food banks in all three states while strengthening member pride and loyalty. The initiative earned industry recognition for innovative community giving and demonstrated the power of values-aligned banking.
