Credit Union

Redstone’s stories reached audiences well beyond its immediate footprint, with community and financial-education stories extending into additional markets and national distribution.

But the larger result was creating a consistent earned-media engine around work Redstone was already doing.

Because doing good work is only the beginning. The right story helps that work travel.

Achieva CU wanted additional public awareness in a very competitive market. They have billboard, radio ads, television ads, but wanted to further their reach to the community while also showcasing the community service they were involved with.

InTouch Credit Union has a footprint in three states (Texas, Nevada and Michigan). They hired a consultant to survey the markets and speak to what their audience desired most. Community engagement and giveback was the answer, resulting in an effort to raise $1M to help fight hunger.