1,383 Media Mentions | 3.77 Billion Estimated Audience | $69 Million Estimated Publicity Value
The Challenge
Grey Bull Rescue conducts complex rescue and evacuation operations involving Americans and allies around the world. The work itself is extraordinary. But extraordinary work doesn’t automatically translate into sustained media visibility.
The opportunity was bigger than generating coverage around individual rescue missions. National Strategies set out to establish Grey Bull Rescue and founder Bryan Stern as credible resources journalists could turn to when major international events were unfolding.
Our Approach
National Strategies PR built Grey Bull Rescue’s media strategy around two things: the extraordinary work the organization was doing and the expertise behind it.
Our team continuously monitored breaking news, geopolitical developments and emerging stories for opportunities where Grey Bull’s experience could add meaningful context.
We developed story angles, proactively pitched journalists, coordinated interviews and moved quickly when the news cycle created an opportunity.
Instead of asking only:
What does Grey Bull have to announce?
We also asked:
What is happening in the world right now that Grey Bull should be part of?
That distinction became critical.
News Deep in Action
Grey Bull’s media strategy wasn’t built around one announcement or one successful pitch.
National Strategies connected Grey Bull Rescue and Bryan Stern to multiple news conversations, from active rescue operations to broader geopolitical and national security developments.
The result was sustained coverage across local, regional and national media, including television and syndicated programming reaching markets throughout the country.
We weren’t simply reacting to the news. We were continually asking where Grey Bull’s experience could make the story better.
That’s what National Strategies calls being News Deep.
Results
| 1,383 Media placements nationally & internationally | 3.7B+ Audience impressions annually | National Coverage in major outlets including network television |
| Top 50 Features in top 50 media markets nationwide | $69M Ad value | Donations & Volunteers Supported relationships |
Impact
The strategy built visibility around the subjects where Grey Bull’s experience mattered most and helped position Bryan Stern as a credible voice journalists could turn to during fast-moving news events.
That’s the difference between getting press and building media authority.
Your Organization Has Stories the Media Hasn’t Heard Yet.
National Strategies finds them.
Let’s Talk.
