15 Dec How To Create (or refresh) Your Brand Identity in 2021
A strong brand identity doesn’t happen overnight. And it’s not enough to pick colors and make a logo. The art of creating a logo is just one part of the...
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08 Dec Brand Growth: Can A Compelling Story Boost Your Likeability?
Nike. Toms Shoes. GoPro. Uber. Ben & Jerry’s. These are all examples of brands whose brand names alone conjure vibrant images of who they are and what they stand for,...
17 Nov Zoom Media Interviews – (Part 2) What You Need To Know To Succeed
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In the era of work-via-home or post-pandemic, most companies and employers are choosing to conduct interviews using video conference software, such as Zoom. Now, you’ve probably used Zoom already to...
16 Oct Corporate Social Responsibility For Beginners
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In the age of COVID-19, Corporate Social Responsibility (CSR) has never been more important. You probably encountered the term Corporate Social Responsibility, but perhaps were unsure of where to begin...
07 Oct Don’t Do These Specific Things During Your Next Media Interview
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When it comes to building your company’s visibility and credibility, media coverage can be an extremely valuable, effective and efficient way to accomplish this. But, if mishandled, a media interview...
02 Oct Building an impactful and sustainable program – what you need to know
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Building an impactful and sustainable program – what you need to know Most organizational leaders dream about a way they can give back in a truly impactful way. They think about...
30 Sep 7 Exciting PR Habits to Incorporate to Grow Your Business the Right Way
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7 Exciting PR Habits to Incorporate to Grow Your Business the Right Way If you own a small business, it's high time to think about public relations (PR). Public relations...
26 Aug Major Benefits of Media Relations
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In today's highly competitive marketplace, media relations can deliver benefits unrivaled by any other marketing communication activity. Media interviews are a targeted way to reach a mass audience. When appropriately executed,...
19 Aug What Are the Hidden Benefits of Corporate Social Responsibility?
Branding and CSR continue to play an important role, especially during times of crisis. Dedication, honesty, and community outreach helps organizations keep their reputation and brand authentic during this time....
12 Aug Ways to Practice Corporate Social Responsibility – Post-COVID
Companies all over the world have gathered to help their communities in the wake of coronavirus. Some organizations have made in-kind or financial donations toward local governments or health facilities,...