24 Jul Picking the National Outlet That Works Best for You
What comes to mind when you think of getting “national coverage”? Is it The New York Times, Good Morning America, or The Wall Street Journal? Those are huge wins worthy...
Corporate Social Responsibility Credit Union Division Media Relations Nonprofit Division Public Relations Strategy Social Media Marketing
10 Jul Why Local Media Coverage Is Your Ticket to National News
It’s everyone’s dream - getting a story about your business featured on a major national news network. Programs such as the TODAY show and Good Morning America are the holy...
02 Jul Amplify Your Story: Creative Approaches to National Media Coverage
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There’s nothing quite like the thrill of receiving national attention for a PR win! If you believe you have an excellent story but are finding it difficult to secure national...
19 Jun Unlocking the Gold Standard: Transform Your Social Media Strategy Today!
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Hey there, social media enthusiasts! We all know how crucial a solid social media strategy is for brand success. But what sets the gold standard apart from the rest? At...
12 Jun Creating a Buzz: Don’t Let the Summertime Slump Impact Coverage
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As the temperatures rise, story ideas often cool off during the summertime. With schools out and families on vacation, things tend to slow down from June to August. However, that...
05 Jun Leveraging Company Initiatives for Maximum Marketing and Media Impact
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Corporate social responsibility plans, including sponsorships and charity events, are crucial to building brand awareness, strengthening community relations and amplifying marketing efforts. However, once you have a plan in place,...
31 May Make a Splash: Why Q3 is the Perfect Time to Dive into Your CSR Journey
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You know what’s really making waves in the business world? Corporate Social Responsibility (CSR). It's not just a buzzword anymore; it's a game-changer. Companies, big and small, are waking up...
21 May How to Spark Media Buzz: 8 Life Hacks for Crafting Your Own Compelling Narrative
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Navigating the media landscape can feel like a bit of a maze, especially with social media swirling around and news popping up left and right. But fear not, because even...
15 May Reviving Your News Pitch: Strategies for Reinvigorating Media Interest
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A compelling news pitch is a public relation professional’s ticket to securing great media coverage for clients. However, sometimes despite our best efforts, a pitch simply falls flat and doesn’t...
08 May The Distinctive Role of Producers in the Newsroom: Understanding When and How to Pitch Producers
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in Community, Media, Media Relations, News & Insights, PR, Public Relations, Social Responsibility, Strategy
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Producers are the heartbeat of each show you see on air – they’re pretty important and yet many times they’re overlooked in the pitching process. They communicate with anchors, reporters,...