January is a time to start fresh. With the turn of the calendar comes the opportunity to review practices and processes currently underway, and to consider new ways to make improvements across the board. At NSPR, we advise clients to take the time each January to...
The end of the year can be a very busy time in our personal lives with holiday gifts, parties, travel and celebrations. Often, this translates to people taking much-needed time off for the holidays. While the last few weeks of December can be a slow...
In business, we often think in terms of Key Performance Indicators. Revenue growth, profitability over time and income sources and stability are but a few of these. Companies track KPIs to ensure the overall health and success of the business. In a similar fashion, public...
Why It’s So Hard to Write About Yourself or Your Business (and How PR Teams Help) Nearly everyone we talk with tells us about the amazing things happening at their company. Sometimes these stories detail how they are giving back to the community, helping employees excel...
If you were in a Spanish-speaking household, there’s no doubt that you know and love Walter Mercado. For those who don’t know this icon for Hispanics and Latinos, Walter extravagantly reported the horoscope for more than 120 million people a day. He gave people hope,...
Every year at this time, forward-thinking businesses start planning for the year ahead. Budgets are considered, spreadsheets reviewed, forecasts are developed and analyzed. In the communications field, we focus on trend lines, social media, new audiences and tailored messaging. But make no mistake, planning for...
You’ve done it! You’ve landed an interview to discuss a subject of great importance with you and your organization. Your hard work has paid off, and once the euphoria subsides, your next thought is always the same: Now what? At NSPR, we’ve been helping clients prepare for...
The numbers reported in July by the Pew Research Center were stark. Newsrooms, in newspapers, television stations, radio stations, and digital native organizations, are shedding staff at an alarming rate. From 2008 to 2018, the rate of decline is 25 percent, dropping the total number...
We hear from many C-level execs and marketing professionals that competing priorities can be one of their top frustrations. What seems important one quarter might be lower on the list of priorities in the next quarter because a new idea, program, product, or service comes...
Exploring NEW Ways to Showcase Your Organization’s Announcement So you’ve tried sending press releases to media about your new hire or product and are frustrated by the dreaded no response. We hear this frustration every day from companies coming to us for help. That’s why we’re...